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Marketing strategies of computer centers in selected towns of Cavite / by Crisbelle R. Dulce.

By:

Dulce, Crisbelle R [author]

Contributor(s):

Cayao, Cecilia T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 1998. Cavite State University- Main Campus,Description: 46 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 D88 1998

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: DULCE , CRISBELLE RUE . “Marketing Strategies of Computer Centers in Selected Towns of Cavite " B.S. Thesis, Bachelor of Science in Business Management major in Marketing : Cavite State University , Indang , Cavite , April 1998. Adviser : Mrs. Cecilia T. Cayao . The study was conducted to describe the socio-economic characteristics of the computer center operators ; describe the characteristics of the computer centers., describe the existing marketing strategies; determine the effects of the selected marketing strategies on income of the computer center operators ; identify the factors affecting the marketing strategies adapted by the computer center ; and identify the problems encountered by computer center operators in the utilization of marketing strategies. The study was conducted in seven selected towns of Cavite where large number of computer center operate , namely : Bacoor , Cavite City , Dasmarinas, us , Indang , Rosario and Silang A total of 55 computer center operators was taken through complete enumeration . Data were analyzed using the following tools: frequency counts, mean, range summation, percentage, rank and linear regression. The Microstat software was used. Computer center operators interviewed were younger with a mean age of 33.5 years and were mostly college graduates. The average income from computer center was P 36,671.64. Majority of the computer centers have been in operation for three to four years. The average amount of capital for the computer center operation was P 158, 300. The number of employees ranged from one to six with an average of four employees. Moreover, the operators had three to eight computer units with an average of five units. The existing marketing strategies employed by the centers were service/product strategies, price strategies, promotion strategies and place strategies. Service / product strategies include service offered, number of services offered, service hours, opening time, closing time and service developments. On the other hand, pricing strategies include price of the services offered, basis of pricing, discounts given to the customers and basis of giving discounts. Promotional strategies include advertising and the promotional tools commonly used in advertising are banners and billboards. In terms of place strategy, nearness to potential customer was the primary basis of the operators in the choice of location Result of the regression analysis implies that the income was positively affected by the service hours, number of services offered and price of service offered. Number of existing competitors is the major factor that affects the adaptation of the marketing strategies. Stiff competition was among one of the major problems encountered by the computer center in adapting marketing strategies.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658 D88 1998 (Browse shelf(Opens below))		Link to resource	Room use only	T-1810		00006297

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DULCE , CRISBELLE RUE . “Marketing Strategies of Computer Centers in Selected Towns of Cavite " B.S. Thesis, Bachelor of Science in Business Management major in Marketing : Cavite State University , Indang , Cavite , April 1998. Adviser : Mrs. Cecilia T. Cayao .
The study was conducted to describe the socio-economic characteristics of the computer center operators ; describe the characteristics of the computer centers., describe the existing marketing strategies; determine the effects of the selected marketing strategies on income of the computer center operators ; identify the factors affecting the marketing strategies adapted by the computer center ; and identify the problems encountered by computer center operators in the utilization of marketing strategies. The study was conducted in seven selected towns of Cavite where large number of computer center operate , namely : Bacoor , Cavite City , Dasmarinas, us , Indang , Rosario and Silang A total of 55 computer center operators was taken through complete enumeration . Data were analyzed using the following tools: frequency counts, mean, range summation, percentage, rank and linear regression. The Microstat software was used. Computer center operators interviewed were younger with a mean age of 33.5 years and were mostly college graduates. The average income from computer center was P 36,671.64. Majority of the computer centers have been in operation for three to four years. The average amount of capital for the computer center operation was P 158, 300. The number of employees ranged from one to six with an average of four employees. Moreover, the operators had three to eight computer units with an average of five units.
The existing marketing strategies employed by the centers were service/product strategies, price strategies, promotion strategies and place strategies. Service / product strategies include service offered, number of services offered, service hours, opening time, closing time and service developments. On the other hand, pricing strategies include price of the services offered, basis of pricing, discounts given to the customers and basis of giving discounts. Promotional strategies include advertising and the promotional tools commonly used in advertising are banners and billboards. In terms of place strategy, nearness to potential customer was the primary basis of the operators in the choice of location Result of the regression analysis implies that the income was positively affected by the service hours, number of services offered and price of service offered. Number of existing competitors is the major factor that affects the adaptation of the marketing strategies. Stiff competition was among one of the major problems encountered by the computer center in adapting marketing strategies.

Submitted to the University Library 07/18/2007 T-1810