Perception and influence of health - related advertisements on health management practices of adolescents and middle-aged adults in lowland Cavite / Mariel F. Merlan, Ana Faye T. Sumaya, and Gleecell Anne S. Uy.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2012Description: xv, 146 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 362.1 M54 2012
- College of Nursing. (CON).
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 362.1 M54 2012 (Browse shelf(Opens below)) | Link to resource | Room use only | T-4561 | 00071169 |
Thesis (Bachelor of Science in Nursing) Cavite State University.
Includes bibliographical references.
College of Nursing. (CON).
MERLAN, MARIEL F., SUMAYA ANA FAYE T., & UY GLEECELL ANNE S., Perception and Influence of Health-related Advertisements on Health Management Practices of Adolescents and Middle-Aged Adults in Lowland Cavite.Undergraduate Thesis for Bachelor of Science in Nursing, Cavite State University Indang, Cavite, April 2012. Adviser: Dr. Yolanda A. Ilagan.
This study entitled “Perception and Influence of Health Advertisements on Health Management Practices of Adolescents and Middle Aged Adults in Lowland Cavite” was conducted in the towns of Naic, Maragondon and Ternate, Cavite from September 2011 to October 2011.
The study aimed to determine the: demographic characteristics of adolescents and middle-aged adults of lowland Cavite; degree of exposure of the adolescents and middle- aged adults to health-related advertisements in lowland Cavite and classify its media sources; perceptions of adolescents and middle-aged adults of towards health-related advertisements, influence of health-related advertisements on health management practices of adolescents and middle-aged adults of lowland Cavite; relationship between the demographic characteristics and the perceptions of adolescents and middle-aged adults of lowland Cavite in terms of age and town of origin; relationship between the degree of exposure to health-related advertisements and perceptions of adolescents and middle-aged adults of lowland Cavite; relationship between the degree of exposure to health-related advertisements and the influence of health-related advertisements to health management practices of adolescents and middle-aged adults of lowland Cavite: difference in the perceptions of adolescents and middle-aged adults of lowland Cavite towards health-related advertisements; difference in the degree of exposure towards health-related advertisements of adolescents and middle-aged adults of lowland Cavite; and difference in the degree of influence of health-related advertisements towards health management practices of adolescents and middle-aged adults of lowland Cavite.
This study was conducted among 300 respondents, 150 adolescents and 150 middle-aged adults through quota sampling technique. Data were collected using a non-standardized questionnaire. The first part of the questionnaire assessed the socio-demographic characteristics of the respondents. The second part assessed the degree of exposure to health-related advertisements and its media sources. The third part assessed the perceptions to health-related advertisements and the last part assessed the influence of health-related advertisements on health management practices of the respondents.
Results indicated that majority of the both adolescents and middle-aged adults belonged to the younger age group and were mostly females. Most adolescents were single and majority of middle-aged adults were married. Middle-aged adults are mostly college graduate while majority of adolescents were able to graduate in elementary. Most of the middle-aged adult workers are non-professional workers. Both age groups’ monthly family income and expenses ranged from 5,000 and below.It was further found out that exposure of adolescents and middle-aged adults in alcoholic beverages, alternative treatment, and beauty products was significantly related to their town of originand for middle-aged adults, cigarette advertisements is related to their town of origin. It was also observed that the degree of exposure of adolescents to drug and food and food supplement advertisements had a relationship with their perception. Meanwhile, middle- aged adults’ perception was affected by exposure to alcoholic beverage, alternative treatments, cigarette, drug, food and food supplement advertisements. It also revealed that adolescent health management practices were positively influenced by cigarette and food advertisements.
On the other hand, middle-aged adults’ exposure to cigarette advertisements had a positive influence to their health management practices. Middle-aged adults were more exposed to alcoholic advertisements, beauty products and food advertisements than adolescents. It further concluded that the manner of perception and degree of influence of health-related advertisements to the health management practices of both adolescents and middle-aged adults in lowland Cavite had no difference at all.
Submitted to the University Library 05/01/2012 T-4561