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Marketing of milkfish in Ternate, Cavite / by Rommel R. Feraer.

By:

Feraer, Rommel R [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2003. Cavite State University- Main Campus,Description: xi, 37p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

639.31 F37 2003

Online resources:

Click here to view thesis abstract and table of contents

Abstract: FERAER, ROMMEL ROMEN. Marketing of Milkfish in Ternate, Cavite. BS Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang Cavite. April, 2003 Adviser. Dr. Luzviminda A. Rodrin. This study was conducted in three barangays of Ternate, Cavite to determine the following: socio economic characteristic of the milk fish producers and middlemen, the marketing practices employed, the market intermediaries involved, the market outlets, the marketing efficiency and the problems in the marketing of milk fish. A total of 57 respondents composed of 47 milk fish producers and 10 buyers were interviewed. Data were gathered through personal interviews from December to January 2003. The average age of the milkfish producers was 49 years, majority were married and obtained elementary level/graduate. Most of them were owner-operators and had been in milkfish production from 5 to 31 years. Most of the milkfish producers’ income were considered as the main source of income. Milkfish were sold by all milkfish producers to buyers using pick-up method for the producers. The marketing practices employed by the milkfish producers were harvesting and pricing. The milkfish producers incurred cash marketing costs and non cash marketing costs for hired labor and food. Milkfish had an average cost per kilogram of P 0.58 for hired labor, P 0.39 for food and P 0.046 for family food a total marketing cost of P 1.43 per kilogram. The problems mentioned by the milkfish producers were unstable market price, whisper selling and delayed payments. The buyers had an average age of 49 years. Majority of market intermediaries were male and most of them are married. Some of the buyers were wholesaler/retailer. Like the milkfish producers, the buyers also observed common practices/strategies in purchasing and marketing the product. The common practices in purchasing of milkfish were reselling, transporting and pricing. The marketing cost incurred by wholesaler was lower than wholesaler/retailer. The wholesaler had the lowest total marketing cost of P 2.10 per kilogram while the wholesaler/retailer incurred the highest total marketing cost of P 4.25 per kilogram. The wholesaler received the highest net marketing margin while the lowest net marketing margin was obtained by the wholesaler/retailer. On the other hand, the wholesaler received the highest net marketing margin because of low expenses. Marketing of milkfish is efficient in terms of pricing efficiency. The marketing cost incurred was only a small proportion of the percentage margin, indicating that all market intermediaries eared a profit. Because the market intermediaries offered a fair buying price to the milkfish producers, the transactions between the producers and the buyers benefited both. This means that the milkfish producers and the buyers both generated favorable marginal profit from their produce.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	639.31 F37 2003 (Browse shelf(Opens below))		Link to resource	Room use only	T-2607		00006478

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

FERAER, ROMMEL ROMEN. Marketing of Milkfish in Ternate, Cavite. BS Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang Cavite. April, 2003 Adviser. Dr. Luzviminda A. Rodrin.

This study was conducted in three barangays of Ternate, Cavite to determine the following: socio economic characteristic of the milk fish producers and middlemen, the marketing practices employed, the market intermediaries involved, the market outlets, the marketing efficiency and the problems in the marketing of milk fish.

A total of 57 respondents composed of 47 milk fish producers and 10 buyers were interviewed. Data were gathered through personal interviews from December to January 2003.

The average age of the milkfish producers was 49 years, majority were married and obtained elementary level/graduate. Most of them were owner-operators and had been in milkfish production from 5 to 31 years. Most of the milkfish producers’ income were considered as the main source of income.

Milkfish were sold by all milkfish producers to buyers using pick-up method for the producers. The marketing practices employed by the milkfish producers were harvesting and pricing.

The milkfish producers incurred cash marketing costs and non cash marketing costs for hired labor and food. Milkfish had an average cost per kilogram of P 0.58 for hired labor, P 0.39 for food and P 0.046 for family food a total marketing cost of P 1.43 per kilogram. The problems mentioned by the milkfish producers were unstable market price, whisper selling and delayed payments.

The buyers had an average age of 49 years. Majority of market intermediaries were male and most of them are married. Some of the buyers were wholesaler/retailer.

Like the milkfish producers, the buyers also observed common practices/strategies in purchasing and marketing the product. The common practices in purchasing of milkfish were reselling, transporting and pricing.

The marketing cost incurred by wholesaler was lower than wholesaler/retailer. The wholesaler had the lowest total marketing cost of P 2.10 per kilogram while the wholesaler/retailer incurred the highest total marketing cost of P 4.25 per kilogram.

The wholesaler received the highest net marketing margin while the lowest net marketing margin was obtained by the wholesaler/retailer. On the other hand, the wholesaler received the highest net marketing margin because of low expenses.

Marketing of milkfish is efficient in terms of pricing efficiency. The marketing cost incurred was only a small proportion of the percentage margin, indicating that all market intermediaries eared a profit.

Because the market intermediaries offered a fair buying price to the milkfish producers, the transactions between the producers and the buyers benefited both. This means that the milkfish producers and the buyers both generated favorable marginal profit from their produce.

Submitted to the University Library 05/10/2007 T-2607