Marketing management / Dawn Iacobucci.
Material type:
TextLanguage: English Publication details: Taguig City, Philippines : Cengage Learning Asia Pte Ltd (Philippine Branch), c2023.Edition: Sixth edition; Philippine editionDescription: xiii, 333 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9789815097290 (pbk)
- HF5415.13 Ia1 2023
| Item type | Current library | Collection | Call number | Materials specified | URL | Copy number | Status | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 Ia1 2023 (Browse shelf(Opens below)) | Link to resource | c1 | Room use only | 00084803 | ||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 Ia1 2023 (Browse shelf(Opens below)) | Link to resource | c2 | Available | 00084804 | ||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 Ia1 2023 (Browse shelf(Opens below)) | Link to resource | c3 | Available | 00084805 | ||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 Ia1 2023 (Browse shelf(Opens below)) | Link to resource | c4 | Available | 00084806 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 Ia1 2023 (Browse shelf(Opens below)) | Link to resource | c5 | Available | 00084807 |
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| HF5415.13 Ia1 2023 Marketing management / | HF5415.13 Ia1 2023 Marketing management / | HF5415.13 Ia1 2023 Marketing management / | HF5415.13 Ia1 2023 Marketing management / | HF5415.13 K84 1988 Marketing management : analysis, planning, implementation and control / | HF5415.13 K84 1991 Marketing management : analysis, planning, implementation and control / | HF5415.13 K84 1991 Marketing management : analysis, planning, implementation, and control / |
"Philippine edition"--Front cover
"Printed in the Philippines"--Copyright page
Includes index.
Part 1. Marketing strategy -- Why is marketing management important -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products and innovation -- Part 3. Positioning via price, place, and promotion -- Pricing -- Channels of distribution -- Advertising messages and marketing communications -- Integrated marketing communications and media choices -- Social media -- Part 4. Positioning: assessment through the customer lens -- Customer satisfaction and customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans.
Fund 164 C & E Publishing, Inc. Purchased 05/15/2024 0 pnr PHP 000.00 copy 1 - 5 2024-05-0555 2024-I-0000
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