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Consumer buying behavior of branded shirts in lowland Cavite / by Edelyn B. Peji.

By:

Peji, Edelyn B [author]

Contributor(s):

Noceda, Rowena R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2004.Description: xii, 49 pags : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8342 P35 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: PEJI, EDELYN BARRAMEDA. Consumer Buying Behavior for Branded Shirts in Lowland Cavite. B.S. Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Rowena R. Noceda. The study was conducted in lowland towns of Cavite namely: Bacoor, Cavite City, Kawit, Noveleta and Rosario from December 2003 to January 2004. The general purpose of the study was to analyze and describe the consumers buying behavior for branded shirts. Two hundred branded shirt users were used in this study. Range, mean, frequency count and percentage were used to analyze and describe the consumers buying behavior for branded shirts. Findings revealed that the average age of the consumers was 32 years old and all of them had formal education. Most of them were government employees and had an average monthly income of P 12,041.50. Physiological needs, safety needs, social needs and esteem needs were satisfied by the consumers in buying shirts. Experiential sources were the most influential source of information of consumers in buying branded shirts. Most of the consumers themselves were the final deciders and actual purchasers of the shirt. Quality and durability was the most considered perceived factor that affects the behavior of the consumers in buying shirts. The mean price of branded shirt that consumer usually purchased was P499.50 Most of the consumers were not brand loyal when it comes to shirts. Majority of the consumers bought casual shirts and usually prefer it plain. Female bought ladies top usually blouse while male bought men's top like t-shirt. Majority of the consumers usually purchased the brand Jag from the department stores. Results also showed that most consumers were satisfied after buying branded shirt and increase the probability of purchasing the same brand.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8342 P35 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2860		00006559

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PEJI, EDELYN BARRAMEDA. Consumer Buying Behavior for Branded Shirts in Lowland Cavite. B.S. Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Rowena R. Noceda.

The study was conducted in lowland towns of Cavite namely: Bacoor, Cavite City, Kawit, Noveleta and Rosario from December 2003 to January 2004. The general purpose of the study was to analyze and describe the consumers buying behavior for branded shirts. Two hundred branded shirt users were used in this study.

Range, mean, frequency count and percentage were used to analyze and describe the consumers buying behavior for branded shirts. Findings revealed that the average age of the consumers was 32 years old and all of them had formal education. Most of them were government employees and had an average monthly income of P 12,041.50. Physiological needs, safety needs, social needs and esteem needs were satisfied by the consumers in buying shirts. Experiential sources were the most influential source of information of consumers in buying branded shirts.

Most of the consumers themselves were the final deciders and actual purchasers of the shirt. Quality and durability was the most considered perceived factor that affects the behavior of the consumers in buying shirts.

The mean price of branded shirt that consumer usually purchased was P499.50 Most of the consumers were not brand loyal when it comes to shirts. Majority of the consumers bought casual shirts and usually prefer it plain. Female bought ladies top
usually blouse while male bought men's top like t-shirt. Majority of the consumers usually purchased the brand Jag from the department stores. Results also showed that most consumers were satisfied after buying branded shirt and increase the probability of purchasing the same brand.

Submitted to the University Library 07/18/2007 T-2860