Marketing strategies & income of sales agents of Avon products in selected areas of Cavite / by Divina Gracia E. Sierra.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: xi, 48 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8  Si1 2004
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: SIERRA, DIVINA GRACIA ERANA. Marketing Strategies and Income of Sales Agents of AVON Products in Selected Area of Cavite. BS Thesis, Bachelor of Science in Economics major in Business Economics. Cavite State University, Indang Cavite. April 2004. Adviser: Prof Gilchor P. Cubillo A study on marketing strategies and income of sales agents of AVON products was conducted in selected areas of three districts of Cavite. Rosario and Cavite City for District I, Trece Martires City and Gen.Trias for District II and Alfonso and Mendez for District III. This study was undertaken with the aim of determining the socio-economic characteristics of the respondents, the marketing strategies used by the sales agents, the type of compensation of income of sales agents, the income of sales agents, the significance of the relationship between marketing strategies and some selected variables and the income of sales agents, the factors associated with the income as perceived by sales agents and the problems encountered by the sales agents. The age of the respondents ranged from 20 to 70 years old, with an average of 36.2 years. Most of them finished high school and had an average number of dependents of two. They were engaged in personal selling for quite a short time with an average of 3.63 years receiving a monthly income of P 1,0H .64. Majority of the respondents considered the direct selling of AVON products as an additional source of income. Results of the chi-square test shows that the marketing strategies and the level of income of AVON sales agents had no significant relationship. The marketing strategies used by the sales agents were: terms of payment by sales agents, mode of payment of customers, promotional material used and focus or subject of strategy. Cosmetics were the most saleable among various AVON products. The factors considered by the sales agents which affect their income were the number of competitors, availability of products, place of sale, time devoted to selling, number of product and product line. The problems encountered by the sales agents were failure of payment, unavailability of stocks, rejection of buyers and encountering hostile customers.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.8 Si1 2004 (Browse shelf(Opens below)) Link to resource Room use only T-2881 00006567

Thesis (B.S. Economics--Business Economics) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SIERRA, DIVINA GRACIA ERANA. Marketing Strategies and Income of Sales Agents of AVON Products in Selected Area of Cavite. BS Thesis, Bachelor of Science in Economics major in Business Economics. Cavite State University, Indang Cavite. April 2004. Adviser: Prof Gilchor P. Cubillo
A study on marketing strategies and income of sales agents of AVON products was conducted in selected areas of three districts of Cavite. Rosario and Cavite City for District I, Trece Martires City and Gen.Trias for District II and Alfonso and Mendez for District III. This study was undertaken with the aim of determining the socio-economic characteristics of the respondents, the marketing strategies used by the sales agents, the type of compensation of income of sales agents, the income of sales agents, the significance of the relationship between marketing strategies and some selected variables and the income of sales agents, the factors associated with the income as perceived by sales agents and the problems encountered by the sales agents. The age of the respondents ranged from 20 to 70 years old, with an average of 36.2 years. Most of them finished high school and had an average number of dependents of two. They were engaged in personal selling for quite a short time with an average of 3.63 years receiving a monthly income of P 1,0H .64. Majority of the respondents considered the direct selling of AVON products as an additional source of income. Results of the chi-square test shows that the marketing strategies and the level of income of AVON sales agents had no significant relationship.
The marketing strategies used by the sales agents were: terms of payment by sales agents, mode of payment of customers, promotional material used and focus or subject of strategy. Cosmetics were the most saleable among various AVON products. The factors considered by the sales agents which affect their income were the number of competitors, availability of products, place of sale, time devoted to selling, number of product and product line. The problems encountered by the sales agents were failure of payment, unavailability of stocks, rejection of buyers and encountering hostile customers.

Submitted to the University Library 07/18/2007 T-2881

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