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Promotional strategies of resorts in selected towns of Cavite / by Edward M. Pangilinan.

By:

Pangilinan, Edward M [author]

Contributor(s):

Noceda, Rowena R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: x, 39 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 P19 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: PANGILINAN, EDWARD MARQUEZ. Promotional Strategies of Resorts in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena R. Noceda. The study was conducted to determine the socio-economic characteristics of resort operators, determine the amenities or services being provided, determine the promotional strategies employed, describe the factors affecting the promotional strategies, determine the frequency of their promotion, identify the cost of promotion, determine the annual income of resort and analyze the relationship between promotional strategies and income. The study was conducted in five towns of Cavite namely Dasmarinas, Indang, Naic, Silang and Tanza. A total of 33 resorts was used in the study. Data were collected through personal interview with the respondents with the aid of the questionnaire. The average age of the resort owners/managers was 39 years old. Most of them were college graduate. The capital investment of the resort ranged from P800,000 — P50,000,000. The average year in operation was seven years. Majority of the respondents provided videoke machine for entertainment. Most of the respondents reported that the total area was not less than 4, 501 m2. Most of the resorts had a standard size of 15 by 25 meters swimming pool lor adult and 8 by 12 meters for children. Majority had 4 to 20 cottages. Most cottages can accommodate more than 201 people at a time. May and June was considered as their peal: season. The most common promotion was film advertisement. Most of the respondents were spending P5,000 -- P200,000 per year for their promotion. Chi-square result showed that advertising was found out to be significantly related to the level of income. The factors affecting promotional strategy were seasonality, budget, competitors, years in operation and customers.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 P19 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2910		00006579

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PANGILINAN, EDWARD MARQUEZ. Promotional Strategies of Resorts in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena R. Noceda.
The study was conducted to determine the socio-economic characteristics of resort operators, determine the amenities or services being provided, determine the promotional strategies employed, describe the factors affecting the promotional strategies, determine the frequency of their promotion, identify the cost of promotion, determine the annual income of resort and analyze the relationship between promotional strategies and income. The study was conducted in five towns of Cavite namely Dasmarinas, Indang, Naic, Silang and Tanza. A total of 33 resorts was used in the study. Data were collected through personal interview with the respondents with the aid of the questionnaire. The average age of the resort owners/managers was 39 years old. Most of them were college graduate. The capital investment of the resort ranged from P800,000 — P50,000,000. The average year in operation was seven years. Majority of the respondents provided videoke machine for entertainment. Most of the respondents reported that the total area was not less than 4, 501 m2. Most of the resorts had a standard size of 15 by 25 meters swimming pool lor adult and 8 by 12 meters for children. Majority had 4 to 20 cottages. Most cottages can accommodate more than 201 people at a time. May and June was considered as their peal: season. The most common promotion was film advertisement. Most of the respondents were spending P5,000 -- P200,000 per year for their promotion.
Chi-square result showed that advertising was found out to be significantly related to the level of income. The factors affecting promotional strategy were seasonality, budget, competitors, years in operation and customers.

Submitted to the University Library 07/18/2007 T-2910