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Distribution strategies of Maria Theresa Commercial Optical Laboratory, Incorporated Muntinlupa branch / by Ria Mae A. Tibayan.

By:

Tibayan, Ria Mae A [author]

Contributor(s):

Buena, Ma. Corazon A [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2003.Description: xii, 57 pages : illustrations ; 28 c mContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 T43 2003

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: TIBAYAN, RIA MAE AVINANTE. Distribution Strategies of Maria Theresa Commercial Optical Laboratory, Incorporated, Muntinlupa Branch. An Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2003. Adviser: Mrs Maria Corazon A. Buena. A case study was conducted at Maria Theresa Commercial (MTC) Optical Laboratory, Incorporated from December 2002 to February 2003. The general objective of this study was to analyze the distribution strategies of MTC Optical Laboratory, Incorporated. Specifically, the study aimed to: describe the distribution strategies of the firm, identify the distribution centers of the company, determine the different prices of the products, and identify the problems encountered by the firm and recommend feasible solutions to the identified problems. Primary data about the distribution of MTC's products were gathered through personal interviews with the employees of the firm. Relevant information was likewise collected from records and files of the company. Additional information was also obtained by observing the company's daily activities. Descriptive method was used in analyzing the data to identify the channels involved in distribution. Percentage was used to determine the average number of MTC's products to be distributed. MTC Muntinlupa was manufacturing and selling different types of optical lenses, different colors of contact lenses and contact lens solution. Occasionally, the firm import some of its products from the other country. The company distributes its products through its direct contact customers/ distribution centers. These are composed of optical shops/clinics and hospitals which can be found in different places. The firm used motorcycles in transporting the products for faster delivery. The firm faces the problem of using and wasting more materials and supplies in production because of its inadequately-trained technicians. Another problem was when a technician is absent, no one will assume in his position in the laboratory. It is recommended that the management should conduct training programs and seminars for the technicians so that the flow of production will be followed correctly and properly. While there is no problem in product distribution, it is recommended that the firm should make some promotional strategies because this may further increase its sales.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 T43 2003 (Browse shelf(Opens below))		Link to resource	Room use only	CS-403		00006840

Case Study (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

TIBAYAN, RIA MAE AVINANTE. Distribution Strategies of Maria Theresa Commercial Optical Laboratory, Incorporated, Muntinlupa Branch. An Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2003. Adviser: Mrs Maria Corazon A. Buena.
A case study was conducted at Maria Theresa Commercial (MTC) Optical Laboratory, Incorporated from December 2002 to February 2003. The general objective of this study was to analyze the distribution strategies of MTC Optical Laboratory, Incorporated.
Specifically, the study aimed to: describe the distribution strategies of the firm, identify the distribution centers of the company, determine the different prices of the products, and identify the problems encountered by the firm and recommend feasible solutions to the identified problems. Primary data about the distribution of MTC's products were gathered through personal interviews with the employees of the firm. Relevant information was likewise collected from records and files of the company. Additional information was also obtained by observing the company's daily activities. Descriptive method was used in analyzing the data to identify the channels involved in distribution.
Percentage was used to determine the average number of MTC's products to be distributed. MTC Muntinlupa was manufacturing and selling different types of optical lenses, different colors of contact lenses and contact lens solution. Occasionally, the firm import some of its products from the other country. The company distributes its products through its direct contact customers/ distribution centers. These are composed of optical shops/clinics and hospitals which can be found in different places. The firm used motorcycles in transporting the products for faster delivery.
The firm faces the problem of using and wasting more materials and supplies in production because of its inadequately-trained technicians. Another problem was when a technician is absent, no one will assume in his position in the laboratory. It is recommended that the management should conduct training programs and seminars for the technicians so that the flow of production will be followed correctly and properly. While there is no problem in product distribution, it is recommended that the firm should make some promotional strategies because this may further increase its sales.

Submitted to the University Library 05-29-2003 CS-403