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Consumers buying behavior for household appliances in selected towns of Cavite / by Rodelyn M. Salmorin.

By:

Salmorin, Rodelyn M [author]

Contributor(s):

Nolasco, Myrachael S [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2007. Cavite State University- Main Campus,Description: xi, 37 pages : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 Sa3 2007

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SALMORIN, RODELYN M. Consumers Buying Behavior for Household Appliances in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 9007. Adviser: Mrs. Myrachael Nolasco. A study was conducted to: describe the socio-economic characteristics of the consumers. find out the brand of household appliances preferred by consumers, identify the needs satisfied by the consumers in buying household appliances, describe the factors affecting the behavior of the consumers in buying household appliances, identify the post-purchase behavior of the consumers, and identify the problems encountered by consumers in buying household appliances. The study was conducted in five areas of Cavite, namely: Alfonso, Amadeo, Indang, Dasmarinas and Imus. Data were collected through personal interviews with the respondents through the aid of the prepared interview schedule. One hundred fifty respondents from the five areas were determined using quota sampling. Permit to gather the necessary data were secured from the office of the Mayor of each town included in the study. Most of the consumers belonged to the age group of 30 to 37 years old. Majority of the respondents had formal education and reached college level. The average household size was four and the average family income was PhP 13,136. The most preferred brand for television, DVD/VCD/MP3 player, stereo/karaoke and radio was Sony. The consumers preferred standard for gas stove/gas range, rice cooker and blender; GE for refrigerator and American Home for oven toaster. The group sources of information was the most powerful in influencing the consumers purchase decision. The mother decided on the purchase of kitchen appliances while the father made decision in purchasing entertainment appliances. Majority of the consumers considered the quality of the products (performance attributes) as the most influential factor in buying household appliances. Most of the consumers were satisfied after buying household appliances because their expectations were met. High cost was one of the major problems in buying household appliances.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 Sa3 2007 (Browse shelf(Opens below))		Link to resource	Room use only	T-3555		00007341

Thesis (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SALMORIN, RODELYN M. Consumers Buying Behavior for Household Appliances in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 9007. Adviser: Mrs. Myrachael Nolasco.
A study was conducted to: describe the socio-economic characteristics of the consumers. find out the brand of household appliances preferred by consumers, identify the needs satisfied by the consumers in buying household appliances, describe the factors affecting the behavior of the consumers in buying household appliances, identify the post-purchase behavior of the consumers, and identify the problems encountered by consumers in buying household appliances. The study was conducted in five areas of Cavite, namely: Alfonso, Amadeo, Indang, Dasmarinas and Imus. Data were collected through personal interviews with the respondents through the aid of the prepared interview schedule. One hundred fifty respondents from the five areas were determined using quota sampling. Permit to gather the necessary data were secured from the office of the Mayor of each town included in the study. Most of the consumers belonged to the age group of 30 to 37 years old.
Majority of the respondents had formal education and reached college level. The average household size was four and the average family income was PhP 13,136. The most preferred brand for television, DVD/VCD/MP3 player, stereo/karaoke and radio was Sony. The consumers preferred standard for gas stove/gas range, rice cooker and blender; GE for refrigerator and American Home for oven toaster.
The group sources of information was the most powerful in influencing the consumers purchase decision. The mother decided on the purchase of kitchen appliances while the father made decision in purchasing entertainment appliances. Majority of the consumers considered the quality of the products (performance attributes) as the most influential factor in buying household appliances. Most of the consumers were satisfied after buying household appliances because their expectations were met. High cost was one of the major problems in buying household appliances.

Submitted to the University Library 05/16/2007 T-3555