Buying behavior of consumers for signature items in selected areas of Cavite / by Jeffrey G. Villa.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2007. Cavite State University- Main Campus,Description: x, 49 pages : 28 cm. illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8  V71b 2007
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: VILLA, JEFFREY G. Buying Behavior of Consumers for Signature Items in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2007. Adviser: Mrs. Rowena R. Noceda. The primary objective of the study is to describe the buying behavior of consumers for signature items in selected areas of Cavite, namely Silang, Dasmarinas, General Trias, Imus and Bacoor from September to November 2006. Data were collected through personal interview with the aid of structured questionnaire and permits were secured from the mayors and barangay captains of each area. A total of 150 purchasers or users of signature items were used as the respondents in the study. They were identified using the purposive sampling technique. Findings revealed that the average age of the respondents is 23 and most of them were still in college and had a formal education. Most of the respondents have the average of five family members and gross family income of PhP 20, 690. The consumers were classified into father, mother, and adult male, adult female, young male and young female. The most frequently purchased signature items by the consumers were the products of Nike, Adidas, Bonjour de Corp, United Colors of Benetton, Genevieve Gozum, Polo Sport, Tommy Hilfiger, Petit Monde, Milk & Co., Apple & Eve, Blue Navy, Bayo, Via Venetto, Marks & Spencer, Confetti, Wrangler and Billabong for both the brand of jeans and shirts. Self- actualization needs influence the consumers most in buying signature items. Group sources that include family, friends and peers were the information sources that greatly influenced the consumers in buying the signature items. Performance attribute especially the quality of the brand of signature items they purchased was the attribute most considered by the majority of the consumers. Most of the consumers make the final decision and actual purchase of the signature items. Most of the consumers were satisfied after buying such signature items
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.8 V71b 2007 (Browse shelf(Opens below)) Link to resource Room use only T-3586 00007343

Thesis (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

VILLA, JEFFREY G. Buying Behavior of Consumers for Signature Items in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2007. Adviser: Mrs. Rowena R. Noceda.
The primary objective of the study is to describe the buying behavior of consumers for signature items in selected areas of Cavite, namely Silang, Dasmarinas, General Trias, Imus and Bacoor from September to November 2006. Data were collected through personal interview with the aid of structured questionnaire and permits were secured from the mayors and barangay captains of each area. A total of 150 purchasers or users of signature items were used as the respondents in the study. They were identified using the purposive sampling technique.
Findings revealed that the average age of the respondents is 23 and most of them were still in college and had a formal education. Most of the respondents have the average of five family members and gross family income of PhP 20, 690. The consumers were classified into father, mother, and adult male, adult female, young male and young female. The most frequently purchased signature items by the consumers were the products of Nike, Adidas, Bonjour de Corp, United Colors of Benetton, Genevieve Gozum, Polo Sport, Tommy Hilfiger, Petit Monde, Milk & Co., Apple & Eve, Blue Navy, Bayo, Via Venetto, Marks & Spencer, Confetti, Wrangler and Billabong for both the brand of jeans and shirts.
Self- actualization needs influence the consumers most in buying signature items. Group sources that include family, friends and peers were the information sources that greatly influenced the consumers in buying the signature items. Performance attribute especially the quality of the brand of signature items they purchased was the attribute most considered by the majority of the consumers. Most of the consumers make the final decision and actual purchase of the signature items. Most of the consumers were satisfied after buying such signature items

Submitted to the University Library 05/28/2007 T-3586

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