Effects of eco-labels of powdered laundry detergents on the purchase decisions of consumers / by Von Patrick S. Viador.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cavite State University- Main Campus, Indang, Cavite : 2008.Description: xi, 43 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 668.124  V65 2008
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: VIADOR. VON PATRICK. Effects of Eco-labels Of Powdered Laundry Detergent on the Purchase Decisions of Consumers. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. May 2008. Adviser: Prof. Roderick M. Rupido. A study was conducted in five selected areas of Cavite namely, Tanza, Imus, Dasmarinas , Kawit, and Bacoor to describe the profile of the consumer respondents; determine the level of awareness of consumers about eco-labeling; compare the level of awareness of consumers about eco-labeling; discuss the effects of eco-labels of powdered laundry detergents on the purchase decisions of consumers; compare the effects of eco-labels of powdered laundry detergent between consumers; describe the relationship between the socio-economic characteristics of consumers and their purchase decisions; determine the relationship between the socio-economic characteristics of consumers and their level of awareness about eco-labeling; and determine the relationship of socio-economic characteristics and effects of eco-labels on the purchase decisions of consumers. The study was conducted in five selected areas of Cavite: Imus, Tanza, Dasmarinas, Bacoor, and Kawit. One hundred fifty respondents using quota random sampling were chosen. The respondents of the study were household consumers and laundry shop owners. Primary data were collected through personal interviews with the aid of questionnaires while secondary data were obtained from the Clean and Green Foundation, Inc. Majority of the respondents were household consumers (1 20) representing 80 percent of the total number of respondents. Majority of both household consumers and laundry shop owners were female. Mean age for household consumers is 42 while the laundry shop owners had a mean age of 48. House hold consumers had a mean size of five. Household consumers earned an average of PhP14, 116.67 per month while the laundry shop owners had an average income of PhP43, 595.67 per month. Majority of the household consumers used Tide, Ariel, and Surf brands of detergent while majority of the laundry shop owners were using Ariel, Surf, and Bouncy brands. The household consumers' source of information about eco-labels came mostly from family and friends, TV, and newspapers and magazines while majority of the laundry shop owners' source of information came from newspapers and magazines, Internet, and family and friends. The household consumers were moderately aware about eco-labeling while laundry shop owners were moderately unaware of eco-labeling. There was no significant difference on the level of awareness between the household consumers and laundry shop owners. There were significant differences on the effects of eco-labels of powdered laundry detergents between household consumers and the laundry shop owners to their purchase decisions. There was a significant relationship between the age of the consumers and their purchase decisions. For the house hold consumers, the relationship between the effects of eco-labels on their purchase decisions and their socio economic characteristics such as gender, age, size, and income was not significant.
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Thesis (BSBM - - Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

VIADOR. VON PATRICK. Effects of Eco-labels Of Powdered Laundry Detergent on the Purchase Decisions of Consumers. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. May 2008. Adviser: Prof. Roderick M. Rupido.
A study was conducted in five selected areas of Cavite namely, Tanza, Imus, Dasmarinas , Kawit, and Bacoor to describe the profile of the consumer respondents; determine the level of awareness of consumers about eco-labeling; compare the level of awareness of consumers about eco-labeling; discuss the effects of eco-labels of powdered laundry detergents on the purchase decisions of consumers; compare the effects of eco-labels of powdered laundry detergent between consumers; describe the relationship between the socio-economic characteristics of consumers and their purchase decisions; determine the relationship between the socio-economic characteristics of consumers and their level of awareness about eco-labeling; and determine the relationship of socio-economic characteristics and effects of eco-labels on the purchase decisions of consumers. The study was conducted in five selected areas of Cavite: Imus, Tanza, Dasmarinas, Bacoor, and Kawit. One hundred fifty respondents using quota random sampling were chosen. The respondents of the study were household consumers and laundry shop owners. Primary data were collected through personal interviews with the aid of questionnaires while secondary data were obtained from the Clean and Green Foundation, Inc.
Majority of the respondents were household consumers (1 20) representing 80 percent of the total number of respondents. Majority of both household consumers and laundry shop owners were female. Mean age for household consumers is 42 while the laundry shop owners had a mean age of 48.
House hold consumers had a mean size of five.
Household consumers earned an average of PhP14, 116.67 per month while the laundry shop owners had an average income of PhP43, 595.67 per month. Majority of the household consumers used Tide, Ariel, and Surf brands of detergent while majority of the laundry shop owners were using Ariel, Surf, and Bouncy brands.
The household consumers' source of information about eco-labels came mostly from family and friends, TV, and newspapers and magazines while majority of the laundry shop owners' source of information came from newspapers and magazines, Internet, and family and friends. The household consumers were moderately aware about eco-labeling while laundry shop owners were moderately unaware of eco-labeling. There was no significant difference on the level of awareness between the household consumers and laundry shop owners. There were significant differences on the effects of eco-labels of powdered laundry detergents between household consumers and the laundry shop owners to their purchase decisions. There was a significant relationship between the age of the consumers and their purchase decisions.
For the house hold consumers, the relationship between the effects of eco-labels on their purchase decisions and their socio economic characteristics such as gender, age, size, and income was not significant.

Submitted to the University Library 07-21-2008 T-3836

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