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Effectiveness of advertisements to the buying behavior of consumers in selected barangays of Imus Cavite / by Romnick N. Samaniego.

By:

Samaniego, Romnick N [author]

Contributor(s):

Cubillo, Gilchor P [adviser]

Material type: Text

TextLanguage: English Publication details: Imus, Cavite : 2009. Cavite State University- Main Campus,Description: xiv, 65 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

339.4207 Sa4 2009

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SAMANIEGO, ROMNICK NAVE. Effectiveness of Advertisements to the Buying Behavior of Consumers in Selected Barangays of Imus, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management-Major in Marketing. Cavite State University- Imus, Cavite. April 2009. Thesis Adviser: Mr. Gilchor P. Cubillo. The study is all about the effectiveness of advertisements to the buying behavior of consumers. The study was conducted at the municipality of Imus. The researcher selected 18 barangays out of 97 barangays of Imus using random sampling. Most of the respondents' ages range form 17-68 years old and most of them were female respondents. In terms of educational attainment, most of them reached at least college level with a monthly income ranging from 5,001-10,000. Mass media advertisements can help the consumers to choose a product or service through informing them about the benefits of the product and service. Also mass media advertisements can affect the buying behavior of consumers because mass media advertisements are very attractive to the consumer s' eyes. On the first rank, broadcast media are more effective than other kinds of advertisements and the last rank is direct media. . Schools, universities and other private and public educational institutions are effective in all types of advertisements among those categories of product and service selected in this study.The heaviest buying behavior of consumers in Imus was product and service preferences and most consumer prefer good quality. Quality of the product or service is the key to convince the consumers to buy or avail the service. Based on statistical tool that the researcher used 4 out of 6 statistical results the Ho is rejected. Its means that there is significant difference on the degree of effectiveness across the different types of advertising media. Each advertisement has different degree of effectiveness in a different category of product and service.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	339.4207 Sa4 2009 (Browse shelf(Opens below))		Link to resource	Room use only	T-4008		00007762

Thesis (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SAMANIEGO, ROMNICK NAVE. Effectiveness of Advertisements to the Buying Behavior of Consumers in Selected Barangays of Imus, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management-Major in Marketing. Cavite State University- Imus, Cavite. April 2009. Thesis Adviser: Mr. Gilchor P. Cubillo.

The study is all about the effectiveness of advertisements to the buying behavior of consumers. The study was conducted at the municipality of Imus. The researcher selected 18 barangays out of 97 barangays of Imus using random sampling. Most of the respondents' ages range form 17-68 years old and most of them were female respondents. In terms of educational attainment, most of them reached at least college level with a monthly income ranging from 5,001-10,000. Mass media advertisements can help the consumers to choose a product or service through informing them about the benefits of the product and service. Also mass media advertisements can affect the buying behavior of consumers because mass media advertisements are very attractive to the consumer s' eyes. On the first rank, broadcast media are more effective than other kinds of advertisements and the last rank is direct media. . Schools, universities and other private and public educational institutions are effective in all types of advertisements among those categories of product and service selected in this study.The heaviest buying behavior of consumers in Imus was product and service preferences and most consumer prefer good quality. Quality of the product or service is the key to convince the consumers to buy or avail the service.
Based on statistical tool that the researcher used 4 out of 6 statistical results the Ho is rejected. Its means that there is significant difference on the degree of effectiveness across the different types of advertising media. Each advertisement has different degree of effectiveness in a different category of product and service.

Submitted to the University Library 05-25-2009 T-4008