Marketing of kaong in upland towns of Cavite / by Ericson D. Diaz.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2009. Cavite State University- Main Campus,Description: xi, 33 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 381.4  D54 2009
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: DIAZ, ERICSON D. Marketing of Kaong in Upland Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2009. Adviser: Prof. Myrachael S. Nolasco. This study was conducted in six towns of Cavite with the purpose of describing the socio-demographic characteristics of kaong farmers, the pre-marketing activities of kaong farmers, the marketing practices employed by kaong farmers, profitability of marketing kaong and identify the problems encountered by farmers in marketing kaong products. One hundred two respondents were used in the study. Data were collected through interviews with the aid of prepared questionnaires. Range, mean, frequency count, percentage, and rank were used to analyze the data. The age of the respondents ranged from 23 to 87 years old with a mean of 52 years old. Most of the respondents attained secondary education, female, married and had four dependents. The number of trees that the respondents had ranged from three to 100 with an average of 18 trees. Most of the respondents engaged in marketing of kaong products from one to forty years with an average of eleven years. The respondents revealed that marketing of kaong was one of their sources of income and their main source was farming. Before the kaong fruit is harvested, the farmers cut the sub-branches. With the help of family members and relatives, this process took 10 to 15 minutes. Kaong fruits were harvested once a year mostly in the month of April. The harvested fruits were cooked for two hours to enable the farmers to scoop the kaong gel. The scooped gels are then soaked in water for two days. Majority of the respondents harvested eight to 18 kilos of kaong gel per harvest. Kaong farmers also harvested midribs by cutting the petiole of the tree. These are scraped off and made into brooms. Vinegar is also a by-product of the kaong tree. This is produced by cutting the sub-branches of the flowers to allow the sap to come out. Sap was collected through containers which are then stored for two weeks or more for fermentation purposes, The fermented sap then becomes vinegar. The produce were packed in 1.5-liter soft drink bottles. The common problem in pre-marketing practices was bad smell of the vinegar due to carelessness in storing. Most of the respondents sold kaong gel, brooms, and vinegar. Majority of the respondents were informed of the market price and used cash as a method of selling. The average price of the kaong gel was Php34.00 per kilo. Vinegar was Php23.00 per bottle (1.5 liters), and brooms were sold at Php22.00. Low sales ranked first in the problems encountered in marketing of kaong. The second most frequent problem was seasonality. Another problem was skin irritation during rainy days.
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Thesis (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DIAZ, ERICSON D. Marketing of Kaong in Upland Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2009. Adviser: Prof. Myrachael S. Nolasco.
This study was conducted in six towns of Cavite with the purpose of describing the socio-demographic characteristics of kaong farmers, the pre-marketing activities of kaong farmers, the marketing practices employed by kaong farmers, profitability of marketing kaong and identify the problems encountered by farmers in marketing kaong products. One hundred two respondents were used in the study. Data were collected through interviews with the aid of prepared questionnaires. Range, mean, frequency count, percentage, and rank were used to analyze the data. The age of the respondents ranged from 23 to 87 years old with a mean of 52 years old. Most of the respondents attained secondary education, female, married and had four dependents. The number of trees that the respondents had ranged from three to 100 with an average of 18 trees. Most of the respondents engaged in marketing of kaong products from one to forty years with an average of eleven years. The respondents revealed that marketing of kaong was one of their sources of income and their main source was farming. Before the kaong fruit is harvested, the farmers cut the sub-branches. With the help of family members and relatives, this process took 10 to 15 minutes. Kaong fruits were harvested once a year mostly in the month of April. The harvested fruits were cooked for two hours to enable the farmers to scoop the kaong gel. The scooped gels are then soaked in water for two days. Majority of the respondents harvested eight to 18 kilos of kaong gel per harvest. Kaong farmers also harvested midribs by cutting the petiole of the tree. These are scraped off and made into brooms. Vinegar is also a by-product of the kaong tree. This is produced by cutting the sub-branches of the flowers to allow the sap to come out. Sap was collected through containers which are then stored for two weeks or more for fermentation purposes, The fermented sap then becomes vinegar. The produce were packed in 1.5-liter soft drink bottles. The common problem in pre-marketing practices was bad smell of the vinegar due to carelessness in storing. Most of the respondents sold kaong gel, brooms, and vinegar. Majority of the respondents were informed of the market price and used cash as a method of selling. The average price of the kaong gel was Php34.00 per kilo. Vinegar was Php23.00 per bottle (1.5 liters), and brooms were sold at Php22.00. Low sales ranked first in the problems encountered in marketing of kaong. The second most frequent problem was seasonality. Another problem was skin irritation during rainy days.

Submitted to the University Library 06-15-2009 T-4049

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