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Buying preference towards papaya beauty products among selected consumers in Cavite / by Millette D. Ornales.

By:

Ornales, Millette D [author]

Contributor(s):

Cueno, Gener T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2014.Description: xi, 39 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.7 Or6 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: ORNALES, MILLETTE D. Buying Preference Towards Papaya Based Beauty Products Among Selected Consumers In Cavite. Undergraduate Thesis. Bachelor of Science in Business Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Gener T. Cueno. This study was carried out to determine the buying preference towards papaya based beauty products among selected consumers in Cavite. Specifically, it aimed to: (a) describe the socio- economic characteristics of papaya based beauty product consumers in selected areas of Cavite; (b) determine the buying preference of consumers toward different Papaya-based beauty products in terms of category and brand; (c) determine the level of influence of sources of information among consumers of Papaya-based beauty products; (d) determine the level of importance of buying consideration among consumers of Papaya-based beauty products; (e) determine if there is a significant relationship between socio-economic characteristics and buying preference for Papaya-based beauty products; (f) determine if there is a significant relationship between sources information's level of influence and buying preference for Papaya-based beauty products; (g) determine if there is a significant relationship between level of importance of buying consideration among consumers of Papaya-based beauty products. A total of 150 consumers in selected areas of Cavite served as participants of the study. A questionnaire was used to gather information pertinent to the study. Descriptive statistical tool such as frequency, percentage and rank were used. On the other hand Chi-square and Kendall's Coefficient of Concordance were utilized to further aware the data. Result showed that, most of the consumers of Papaya-based beauty products are below 20 years old, and since in additional, most of the participants are in the college level, with household size of 3-6. Results likewise showed that employed participants have a gross monthly income of less than P10, 000.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.7 Or6 2014 (Browse shelf(Opens below))		Link to resource	Room use only	T-6024		00009736

Thesis (BS Business Management--Marketing Management) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

ORNALES, MILLETTE D. Buying Preference Towards Papaya Based Beauty Products Among Selected Consumers In Cavite. Undergraduate Thesis. Bachelor of Science in Business Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Gener T. Cueno.
This study was carried out to determine the buying preference towards papaya based beauty products among selected consumers in Cavite. Specifically, it aimed to: (a) describe the socio- economic characteristics of papaya based beauty product consumers in selected areas of Cavite; (b) determine the buying preference of consumers toward different Papaya-based beauty products in terms of category and brand; (c) determine the level of influence of sources of information among consumers of Papaya-based beauty products; (d) determine the level of importance of buying consideration among consumers of Papaya-based beauty products; (e) determine if there is a significant relationship between socio-economic characteristics and buying preference for Papaya-based beauty products; (f) determine if there is a significant relationship between sources information's level of influence and buying preference for Papaya-based beauty products; (g) determine if there is a significant relationship between level of importance of buying consideration among consumers of Papaya-based beauty products. A total of 150 consumers in selected areas of Cavite served as participants of the study. A questionnaire was used to gather information pertinent to the study. Descriptive statistical tool such as frequency, percentage and rank were used. On the other hand Chi-square and Kendall's Coefficient of Concordance were utilized to further aware the data. Result showed that, most of the consumers of Papaya-based beauty products are below 20 years old, and since in additional, most of the participants are in the college level, with household size of 3-6. Results likewise showed that employed participants have a gross monthly income of less than P10, 000.

Submitted to the University Library 08/04/2020 T-6024