Tourism motivations and tourism consumer behaviors of backpackers in China / by Li Jiayang.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2011.Description: xiii, 140 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 338.4 J56 2011
Online resources: Production credits:
  • Graduate School and Open Learning College (GSOLC)
Abstract: LI, JIAYANG, Tourism Motivation and Tourism Consumer Behaviors of Backpackers in China. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. May 2011. Adviser: Dr. Emerito P. Nacpil. Backpacker is a piece of new life of Chinese traveling consumption. Along with the rapid development of the average income of Chinese citizens, the diverse lifestyle for recreation and the constant desire for wealth of experience, backpack tourism is playing an increasingly pivotal role in the tourism economic system, especially when it comes to the destinations (particularly some burgeoning, alienated eco-tourism destinations). However, the research on Chinese backpack travel and backpacker has just started. What are these backpackers best characterized by? What are their consuming habits and motivation? These are all difficult to directly perceive and systematically study on, due to the individuality which distinct from mass travel, the remarkable differences between individuals, the randomness of consumption and the complete self-service type. At present, Chinese backpack travel is basically developing in a spontaneous status leaded by individual random behaviors. Hence, it is difficult for destination management institute to make practical and effective strategy and specific policy for the development of backpack travel; it is hard for the tourist attractions to make plans of construction and promotion for the sake of serving backpack customers; the travel intermediary agents are also find it difficult to afford popular paths and products. Meanwhile, the backpackers themselves are also deficient in acquiring efficient information and assistance from traveling products suppliers, rendering their visiting behaviors a kind of exploration rather than recreation. This research investigates demographic, tourism motivation and consuming behavior of backpackers as well as the interaction to one another, on basis of studying and analyzing on internal and external documents, takes the study by diverse ways of expert interviews and questionnaires involved, and finally arrives at the conclusion that compared with mass travelers, the backpackers are mainly characterized by “high qualification, high income, low age, low burden”; they are generally motivated by “pleasure and excitement, aesthetic appreciation and inquisitiveness”; and their consuming type is “long-term and frequent journey, low expense per day and high expense amounted per once”. This research has also confirmed the significant correlation among the three items above. And it will promote the relationship among destination agencies, tourist spot and tour intermediaries, and will enable backpackers to get a clear perspective of their group, which can be regarded as a crucial guide for standardizing and boosting Chinese backpack tourism to draw on.
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Thesis (Doctor of Philosophy in Management) Cavite State University

Includes bibliographical references.

Graduate School and Open Learning College (GSOLC)

LI, JIAYANG, Tourism Motivation and Tourism Consumer Behaviors of Backpackers in China. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. May 2011. Adviser: Dr. Emerito P. Nacpil.

Backpacker is a piece of new life of Chinese traveling consumption. Along with the rapid development of the average income of Chinese citizens, the diverse lifestyle for recreation and the constant desire for wealth of experience, backpack tourism is playing an increasingly pivotal role in the tourism economic system, especially when it comes to the destinations (particularly some burgeoning, alienated eco-tourism destinations). However, the research on Chinese backpack travel and backpacker has just started. What are these backpackers best characterized by? What are their consuming habits and motivation? These are all difficult to directly perceive and systematically study on, due to the individuality which distinct from mass travel, the remarkable differences between individuals, the randomness of consumption and the complete self-service type. At present, Chinese backpack travel is basically developing in a spontaneous status leaded by individual random behaviors. Hence, it is difficult for destination management institute to make practical and effective strategy and specific policy for the development of backpack travel; it is hard for the tourist attractions to make plans of construction and promotion for the sake of serving backpack customers; the travel intermediary agents are also find it difficult to afford popular paths and products. Meanwhile, the backpackers themselves are also deficient in acquiring efficient information and assistance from traveling products suppliers, rendering their visiting behaviors a kind of exploration rather than recreation.

This research investigates demographic, tourism motivation and consuming behavior of backpackers as well as the interaction to one another, on basis of studying and analyzing on internal and external documents, takes the study by diverse ways of expert interviews and questionnaires involved, and finally arrives at the conclusion that compared with mass travelers, the backpackers are mainly characterized by “high qualification, high income, low age, low burden”; they are generally motivated by “pleasure and excitement, aesthetic appreciation and inquisitiveness”; and their consuming type is “long-term and frequent journey, low expense per day and high expense amounted per once”.

This research has also confirmed the significant correlation among the three items above. And it will promote the relationship among destination agencies, tourist spot and tour intermediaries, and will enable backpackers to get a clear perspective of their group, which can be regarded as a crucial guide for standardizing and boosting Chinese backpack tourism to draw on.




Submitted to the University Library 08/04/2020 T-6040

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