Event entertainment and production / 3G E-Learning.

An introduction to special events and special event production -- Event promotion, advertising, and public relations -- Planning and organizing a conference
-- Strategic planning and resource management -- Risk management for meetings and events.

"An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. Event production requires specialized skills. Successful event management are experienced in a variety of planning and organizing disciplines that ultimately deliver an objective to each of the event stakeholders. The number of people involved in organizing an event depends upon the size and scale of the event. While organizing a small party may require only one or two people, organizing a very large event like Olympics may require several thousand people. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement. Key features: Presents special event production and marketing resources looks deep behind the scenes of an event and dissects what it is that creates success; Topics are logically arranged according to the course outline of the subject; The use of simple language to facilitate a better understanding of each chapter; Illustrative examples of varying difficulties, wherever needed, are presented to enhance the interest of students; The provision of knowledge check test for each chapter is given at the end of chapter to strengthen the learning process of students.
Case Study, Role Model, Keywords, and Examples are also provided to enrich the knowledge of students."--Back cover

Fund 164 CD Books International, Inc. Purchased 10/18/2020 78143 pnr PHP 4,007.20 2020-10-371A 2020-1-0324