Business planning and market strategy / E. K. Valentin.
Material type:
TextLanguage: English Publication details: Los Angeles : SAGE, c2015Description: xiv, 254 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781452282152 (pbk. : alk. paper)
- HD30.28 V23 2015
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HD30.28 V23 2015 (Browse shelf(Opens below)) | Room use only | 76403 | 00077977 |
Includes bibliographical references and index.
PART I: THE BIG PICTURE -- Business Planning and Market Strategy in a Nutshell -- Market Strategy: The Business Plan's Cornerstone -- Devising a Business Model -- Getting a Handle on Costs and Financial Prospects -- Strategic Business Planning from Top to Bottom -- Managing the Planning Process -- PART II: ADVANCED PERSPECTIVES AND DETAILS -- Creating Shareholder Value by Creating Customer Value -- Situation Analysis Concepts and Frameworks -- Reporting Situation Analyses -- Coping With Uncertainties -- Projecting Financial Results and Needs -- PART III: WRITING UP AND FOLLOWING UP -- Writing and Pitching a Business Plan -- Raising Capital and Choosing a Business' Legal Structure -- Monitoring Performance -- Appendix: A Sample Business Plan for Lynn's Hair in Style.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76403 NEJ PHP 5,355.00 2017-09-0991 2017-1-0738