Use of Facebook and Twitter for political campaign and its influence to the voting preference of selected residents of Barangay Inocencio / by Robemelle L. Cabasag, Noel L. Capellan Jr. and Joebelle F. Ofril.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2022.Description: xi, 83 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 324.6 C11 2022
Online resources: Production credits:
  • College of Arts and Sciences (CAS)
Abstract: CABASAG, ROBEMELLE L, CAPELLAN, NOEL JR. L. AND OFRIL, JOEBELLE F. Use of Facebook and Twitter for Political Campaign and its Influence on the Voting Preference of selected residents of Barangay Inocencio. Undergraduate Thesis: Bachelor of Arts in Political Science, Cavite State University, Indang, Cavite. June 2022. Adviser: Mr. Aldrin P. Baes The study entitled, "Use of Facebook and Twitter for Political Campaign and its Influence to the Voting Preference of selected residents of Barangay Inocencio." This study aimed to determine the use of Facebook and twitter for Political campaigns and its influence on the voting preference of selected residents of Barangay Inocencio; determine level of usage percentage of the respondents using Twitter and Facebook; determine the respondents’ preference in selecting a political candidate; and determine the factors that affects the voting preference of the respondents when using Facebook and Twitter. The researchers used a quantitative approach, specifically the descriptive design; a self-made survey questionnaire was made for the respondents that were validated by their Thesis Adviser, Technical Critic, and three Experts in this field of study. Results show that most of the Facebook and Twitter users are female and in their mid20s to age 30 were most spend 1 to 2 hours on Facebook but less than an hour on Twitter. It was also revealed that Facebook and Twitter for political campaigns are moderately influential and enable the candidates to directly reach out to voters, mobilize supporters, and influence the public agenda. Users following a political figure on platforms mentioned, see pop-up ads and information or endorsed by the influencers or vloggers there can be a moderate influence (21.97%) rate that audience vote. In addition, the image of political candidates was shaped by social media, including their substantive attributes such as personal qualities, political style, influence an individual's judgment or preference in voting with a net influential rating of 30.18%.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 324.6 C11 2022 (Browse shelf(Opens below)) Link to resource Room use only T-9199 00083576

Thesis (Bachelor of Arts in Political Science) Cavite State University

Includes bibliographical references.

College of Arts and Sciences (CAS)


CABASAG, ROBEMELLE L, CAPELLAN, NOEL JR. L. AND OFRIL, JOEBELLE F. Use of Facebook and Twitter for Political Campaign and its Influence on the Voting Preference of selected residents of Barangay Inocencio. Undergraduate Thesis: Bachelor of Arts in Political Science, Cavite State University, Indang, Cavite. June 2022. Adviser: Mr. Aldrin P. Baes

The study entitled, "Use of Facebook and Twitter for Political Campaign and its Influence to the Voting Preference of selected residents of Barangay Inocencio." This study aimed to determine the use of Facebook and twitter for Political campaigns and its influence on the voting preference of selected residents of Barangay Inocencio; determine level of usage percentage of the respondents using Twitter and Facebook; determine the respondents’ preference in selecting a political candidate; and determine the factors that affects the voting preference of the respondents when using Facebook and Twitter. The researchers used a quantitative approach, specifically the descriptive design; a self-made survey questionnaire was made for the respondents that were validated by their Thesis Adviser, Technical Critic, and three Experts in this field of study. Results show that most of the Facebook and Twitter users are female and in their mid20s to age 30 were most spend 1 to 2 hours on Facebook but less than an hour on Twitter. It was also revealed that Facebook and Twitter for political campaigns are moderately influential and enable the candidates to directly reach out to voters, mobilize supporters, and influence the public agenda. Users following a political figure on platforms mentioned, see pop-up ads and information or endorsed by the influencers or vloggers there can be a moderate influence (21.97%) rate that audience vote. In addition, the image of political candidates was shaped by social media, including their substantive attributes such as personal qualities, political style, influence an individual's judgment or preference in voting with a net influential rating of 30.18%.

Submitted copy to the University Library. 07/04/2022 T-9199

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