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Determinants of survival and profitability of resort centers in Dasmariñas, Cavite / by Olukemi Esther Adejuwon.

By:

Adejuwon, Olukemi Esther [author]

Contributor(s):

Rupido, Roderick M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2002.Description: xiii, 86 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 Ad3 2002

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

Graduate Studies (GS)

Abstract: ADEJUWON, OLUKEMI ESTHER, Cavite state University, Indang, Cavite. April 2002, Determinants of Survival and Profitability of Resort Centers in Dasmarinas Cavite. Adviser: Prof. Roderick M. Rupido. This study aimed to: a) describe the profile of resort center operators in terms of academic qualification; b) describe the profile of the regular customers in terms of occupation, residence area, frequency of visits and the activity sought most in the resort centers; c) describe the profile of the registered resort centers in Dasmarinas; d) determine the motivating factors for establishing the resort centers; e) describe the status of the resort centers in terms of survival and profitability; f) find out the perceptions of the owners/managers and regular customer respondents on motors they consider as determinants of survival and profitability; g) find out the factors in the regular customers' choice of resort center for patronage; h) know the relationship of the determinants as indicated by regular customers as well as those indicated by owners/managers to the survival of resort centers in Dasmarinas; and I ) find out the relationship of determinants indicated by regular customers and owners/managers to the profitability of the resort centers. The results show that most of the operators of the resort centers had at least a college degree. Most of the regular customers were students who visited the centers at least twice a month to recreational activities. Overall, the five factors considered under the internal environment of the business were significant to profitability of resort centers. These include management competence, marketing strategy, quality of service, human resource competence and financial status. Viewed individually however, human resource complement was perceived as not significant to the profitability of resort centers. The customer consideration factors were also collectively perceived as significant. The factors considered here were entrance fees, location, facilities available, service quality and business hours. On individual factor analysis however, available facilities were perceived as not significant to both survival and profitability by the owner/managers. The external factors such as economy, demography, socio/cultural lifestyle, technology and ecology or natural environment considered were perceived as highly significant in relationship to the survival and profitability of resort centers. Both the owners/managers and regular customers perceived technology as not significant to either survival or profitability. The occupation of respondents was discovered to be dependent on the perception of regular customers on the relationship between customer consideration factors and survival and profitability.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 Ad3 2003 (Browse shelf(Opens below))		Link to resource	Room use only	T-2661		00006497

Thesis (Master in Business Administration - MBA) Cavite State University

Includes bibliographical references.

Graduate Studies (GS)

ADEJUWON, OLUKEMI ESTHER, Cavite state University, Indang, Cavite. April 2002, Determinants of Survival and Profitability of Resort Centers in Dasmarinas Cavite. Adviser: Prof. Roderick M. Rupido.
This study aimed to: a) describe the profile of resort center operators in terms of academic qualification; b) describe the profile of the regular customers in terms of occupation, residence area, frequency of visits and the activity sought most in the resort centers; c) describe the profile of the registered resort centers in Dasmarinas; d) determine the motivating factors for establishing the resort centers; e) describe the status of the resort centers in terms of survival and profitability; f) find out the perceptions of the owners/managers and regular customer respondents on motors they consider as determinants of survival and profitability; g) find out the factors in the regular customers' choice of resort center for patronage; h) know the relationship of the determinants as indicated by regular customers as well as those indicated by owners/managers to the survival of resort centers in Dasmarinas; and I ) find out the relationship of determinants indicated by regular customers and owners/managers to the profitability of the resort centers.
The results show that most of the operators of the resort centers had at least a college degree. Most of the regular customers were students who visited the centers at least twice a month to recreational activities.
Overall, the five factors considered under the internal environment of the business were significant to profitability of resort centers. These include management competence, marketing strategy, quality of service, human resource competence and financial status.
Viewed individually however, human resource complement was perceived as not
significant to the profitability of resort centers.
The customer consideration factors were also collectively perceived as significant. The factors considered here were entrance fees, location, facilities available, service quality and business hours. On individual factor analysis however, available facilities were perceived as not significant to both survival and profitability by the owner/managers. The external factors such as economy, demography, socio/cultural lifestyle, technology and ecology or natural environment considered were perceived as highly significant in relationship to the survival and profitability of resort centers. Both the owners/managers and regular customers perceived technology as not significant to either survival or profitability.
The occupation of respondents was discovered to be dependent on the perception of regular customers on the relationship between customer consideration factors and survival and profitability.

Submitted to the University Library 07/18/2007 T-2661