Crafitti / by Kimberly F. Baral, Kristel M. Cadayona and Caselene C. Sergantes.
Material type: TextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2015.Description: xiii, 80 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 745.5 B23 2015
- College of Economics, Management, and Development Studies (CEMDS)
Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 745.5 B23 2015 (Browse shelf(Opens below)) | Link to resource | Room use only | EDP-335 | 00009503 |
Enterprise Development Project (BS Business Management--Marketing Management) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
BARAL, KIMBERLY F., CADAYONA, KRISTEL M., and SERGANTES, CASELENE C., Crafitti'. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. Adviser: Ms. Mary Grace A. Ilagan.
A three-month enterprise development project operated from November 14, 2015
to February 21, 2015. This project was intended for the students to apply their knowledge and learned skills to actual business operation which specifically aimed to describe the marketing strategies needed for native handicraft items; determine the probability of the handicraft business; and identify the problems encountered during the operation of the enterprise and recommend feasible solutions. The business was in the form of partnership that required an initial capital investment of P30, 000.00 which was equally shared among the entrepreneurs. Crafitti' offered native bags, baiiig purses, customized boxes, and trays. These products were offered to individuals and corporate clients like BPI, Metrobank, FCIE, Philtrust, and MegaWorld. Cost-based pricing was used in pricing the products. The highest production was achieved during the second month of operation, and the lowest production was during the third month. The proponents promoted their products by using the social media which was the Facebook page. They also gave 5-10 percent discount to their clients. The enterprise was able to generate a total sale of P48, 501.50, and a net profit of P14, 590.24 was achieved
Submitted to the University Library 08/04/2020 EDP-335