Normal view MARC view ISBD view

Marketing strategies of Toyota Manila Bay Corporation, vehicle sales department / by Carry M. Romeroso.

By:

Romeroso, Carry M [author]

Contributor(s):

Rupido, Roderick M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2008. Cavite State University- Main Campus,Description: xv, 106 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

388.34 R66 2008

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: ROMEROSO, CARRY MATILLA. “Marketing Strategies of Toyota Manila Bay Corporation — Vehicle Sales Department”. Undergraduate Case Study, Bachelor of Science in Business Management, major in Marketing, Cavite State University, Don Severino delas Alas Campus, Indang, Cavite, April 2008. Adviser: Prof. Roderick M. Rupido. The case study was conducted at Toyota Manila Bay Corporation (TMBC) located at Roxas Boulevard, corner EDSA extension, Boulevard 2000, Pasay City. It aimed to determine and analyze the marketing strategies of Toyota Manila Bay Corporation. Specifically, it described the marketing strategies used by the firm; presented an analysis of the car industry; and identified the problems of the firm and recommend feasible solutions. Descriptive methods were used to describe the company’s marketing strategies. Tables, figures and graphical representations were used in analyzing the current situation of the firm and industry. Primary data were obtained through interviews with the Marketing Professionals, Sales Supervisor, Department Sales Trainer and Sales Administration Staff. TMBC is a subsidiary of the Metropolitan Bank and Trust Company (MBTC) and was incorporated on July 15, 1996. It is primarily engaged in retailing and servicing of Toyota vehicles and parts. Toyota Manila Bay ranks sixth in terms of sales among 14 Toyota dealers in Manila in 2007. In order to achieve and maintain its position, TMBC adopts effective marketing strategies. These marketing strategies include: product, price, place and promotional Strategies. TMBC’s major objective is to be the number one dealer in sales volume and customer satisfaction. The major problems encountered by the firm were the inconsistency of supply of vehicles, customers’ complaints, and the change of the existing vehicle sales system of the firm.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	388.34 R66 2008 (Browse shelf(Opens below))		Link to resource	Room use only	CS-434		00007432

Case Study (BSBM - - Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

ROMEROSO, CARRY MATILLA. “Marketing Strategies of Toyota Manila Bay Corporation — Vehicle Sales Department”. Undergraduate Case Study, Bachelor of Science in Business Management, major in Marketing, Cavite State University, Don Severino delas Alas Campus, Indang, Cavite, April 2008. Adviser: Prof. Roderick M. Rupido.

The case study was conducted at Toyota Manila Bay Corporation (TMBC) located at Roxas Boulevard, corner EDSA extension, Boulevard 2000, Pasay City. It aimed to determine and analyze the marketing strategies of Toyota Manila Bay Corporation. Specifically, it described the marketing strategies used by the firm; presented an analysis of the car industry; and identified the problems of the firm and recommend feasible solutions.

Descriptive methods were used to describe the company’s marketing strategies. Tables, figures and graphical representations were used in analyzing the current situation of the firm and industry. Primary data were obtained through interviews with the Marketing Professionals, Sales Supervisor, Department Sales Trainer and Sales Administration Staff.

TMBC is a subsidiary of the Metropolitan Bank and Trust Company (MBTC) and was incorporated on July 15, 1996. It is primarily engaged in retailing and servicing of Toyota vehicles and parts. Toyota Manila Bay ranks sixth in terms of sales among 14 Toyota dealers in Manila in 2007.

In order to achieve and maintain its position, TMBC adopts effective marketing strategies. These marketing strategies include: product, price, place and promotional Strategies. TMBC’s major objective is to be the number one dealer in sales volume and customer satisfaction.

The major problems encountered by the firm were the inconsistency of supply of vehicles, customers’ complaints, and the change of the existing vehicle sales system of the firm.

Submitted to the University Library 04/04/2008 CS-434