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Aktus Global Management, Inc. Ortigas Center, Pasig City / by Kristine V. de Lemos.

By:

De Lemos, Kristine V [author]

Contributor(s):

Hernandez, Iluminada R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2010. Cavite State University- Main Campus,Description: xiii, 64 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.152 D37 2010

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: DE LEMOS, KRISTINE VIGUILLA. Aktus Global Management, Inc., Ortigas Center, Pasig City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. November 2009. Adviser: Prof. Iluminada R. Hernandez. A three-month field study was conducted at Aktus Global Management, Inc. in 2005B, 20th Floor, West Tower, Philippine Stock Exchange Centre, Exchange Road, Ortigas Center, Pasig City to provide the author with opportunities to apply her knowledge and skills gained in the classrooms to actual business operations. Specifically, it aimed to describe the organization and management practices of the firm; identify the marketing programs; determine the problems encountered by the firm and recommend feasible solutions to the problems. Information with regards to history, profile, management policies, organizational structure, incentives and benefits, services offered, tentative training schedule and proposed marketing promotions were gathered from the office records, manuals, files and company website (www.aktusglobal.com). Other information and data, such as problems encountered by the firm and promotional activities were acquired through interviews, observations and personal experiences of the trainee. Aktus Global Management, Inc. is a professional services firm recognized in providing innovative and creative solutions to business risks and issues. Always committed to be on the leading edge of its profession, it will continue to grow and become well-known for the innovation of its solutions, communication and delivery of commitments, professionalism and integrity. The company has adopted the mantra. Ahead of Innovation" as it moves forward in introducing innovative solutions in the finance, accounting, audit, human capital, marketing, management and information technology services. The field study focused on the marketing activities of the firm. Included in the daily activities of the author during her stay in the firm were answering phone calls to some clients, sending fax messages, filing some documents, receiving and issuing documents, encoding/typing and printing/photocopying documents and other related activities.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.152 D37 2010 (Browse shelf(Opens below))		Link to resource	Room use only	FS-342		00007935

Field Study (BSBM - - Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DE LEMOS, KRISTINE VIGUILLA. Aktus Global Management, Inc., Ortigas Center, Pasig City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. November 2009. Adviser: Prof. Iluminada R. Hernandez.

A three-month field study was conducted at Aktus Global Management, Inc. in 2005B, 20th Floor, West Tower, Philippine Stock Exchange Centre, Exchange Road, Ortigas Center, Pasig City to provide the author with opportunities to apply her knowledge and skills gained in the classrooms to actual business operations. Specifically, it aimed to describe the organization and management practices of the firm; identify the marketing programs; determine the problems encountered by the firm and recommend feasible solutions to the problems. Information with regards to history, profile, management policies, organizational structure, incentives and benefits, services offered, tentative training schedule and proposed marketing promotions were gathered from the office records, manuals, files and company website (www.aktusglobal.com).

Other information and data, such as problems encountered by the firm and promotional activities were acquired through interviews, observations and personal experiences of the trainee. Aktus Global Management, Inc. is a professional services firm recognized in providing innovative and creative solutions to business risks and issues. Always committed to be on the leading edge of its profession, it will continue to grow and become well-known for the innovation of its solutions, communication and delivery of commitments, professionalism and integrity. The company has adopted the mantra. Ahead of Innovation" as it moves forward in introducing innovative solutions in the finance, accounting, audit, human capital, marketing, management and information technology services.

The field study focused on the marketing activities of the firm. Included in the daily activities of the author during her stay in the firm were answering phone calls to some clients, sending fax messages, filing some documents, receiving and issuing documents, encoding/typing and printing/photocopying documents and other related activities.

Submitted to the University Library 07/07/2010 FS-342