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Demographic characteristics, consumer behavior and consumption level of selected coffee drinkers in Dasmariñas City, Cavite / by Mary Concepcion N. Amor.

By:

Amor, Mary Concepcion N [author]

Contributor(s):

Masana, Louziela P [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite: Cavite State University - Main Campus 2014.Description: xi, 196 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

640.73 Am6 2014

Online resources:

Click here to view thesis abstract and table of content

Production credits:

College of Arts and Science (CAS)

Abstract: AMOR, MARY CONCEPCION N. Demographic Characteristics, Consumer Behavior and Consumption Level of Selected Coffee Drinkers in Dasmarirlas City, Cavite: Basis for Enhancing Aguinaldo Blend Marketing Program. Undergraduate Thesis. Bachelor of Science in Psychology. Cavite State University Main Campus. Thesis Adviser: Louziela P. Masana, MA. The study examined the relationship of demographic characteristics, consumer behavior and consumption level of selected coffee drinkers in Dasmarinas City, Cavite. Specifically, the researcher aims to identify and describe demographic characteristics, consumer behavior and consumption level, to know if there is a relationship between demographic characteristics, consumer behavior and consumption level and lastly, to enhance the Aguinaldo Blend Marketing Program. The study was conducted among 250 coffee drinkers from Dasmarinas City, Cavite. Researcher used descriptive-correlational design to describe the relationship among variables and utilized consumer behavior assessment. The findings revealed that majority of coffee drinkers in this study were 20 to 29, enter or accomplished college level, male, do not have stable monthly income and non-professional. Moreover, the overall consumer behavior is high and the consumption level of selected coffee drinkers for the amount of coffee is intense, moderate for frequency of drinking and light for number of visit to coffee shop. Moreover, the result generally found significant relationship between demographic characteristics and consumer behavior. However, not significant association was found between consumer behavior and consumption level, further, majority of demographic characteristics of coffee consumer also show a significant relationship with their consumption level.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	640.73 Am6 2014 (Browse shelf(Opens below))		Link to resource	Room use only	T-6179		00010101

Thesis (BS Psychology) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

AMOR, MARY CONCEPCION N. Demographic Characteristics, Consumer Behavior and Consumption Level of Selected Coffee Drinkers in Dasmarirlas City, Cavite: Basis for Enhancing Aguinaldo Blend Marketing Program. Undergraduate Thesis. Bachelor of Science in Psychology. Cavite State University Main Campus. Thesis Adviser: Louziela P. Masana, MA.
The study examined the relationship of demographic characteristics, consumer behavior and consumption level of selected coffee drinkers in Dasmarinas City, Cavite. Specifically, the researcher aims to identify and describe demographic characteristics, consumer behavior and consumption level, to know if there is a relationship between demographic characteristics, consumer behavior and consumption level and lastly, to enhance the Aguinaldo Blend Marketing Program. The study was conducted among 250 coffee drinkers from Dasmarinas City, Cavite. Researcher used descriptive-correlational design to describe the relationship among variables and utilized consumer behavior assessment. The findings revealed that majority of coffee drinkers in this study were 20 to 29, enter or accomplished college level, male, do not have stable monthly income and non-professional. Moreover, the overall consumer behavior is high and the consumption level of selected coffee drinkers for the amount of coffee is intense, moderate for frequency of drinking and light for number of visit to coffee shop. Moreover, the result generally found significant relationship between demographic characteristics and consumer behavior. However, not significant association was found between consumer behavior and consumption level, further, majority of demographic characteristics of coffee consumer also show a significant relationship with their consumption level.

Submitted to the University Library 02/14/2017 T-6179