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Chinese subscriber's preferences in selecting mobile network service provider in Beijing / by Tianbao Yu.

By:

Yu, Tianbao [author]

Contributor(s):

Miranda, Florita V [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2016. Cavite State University- Main Campus,Description: xii, 83 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

004.6 Y9 2016

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

Graduate Studies Open Learning College (GSOLC)

Abstract: YU, TIANBAO, Chinese Subscriber's Preferences in Selecting Mobile Network Service Provider in Beijing. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. July 2016. Adviser: Dr. Florita V. Miranda. The study entitled "Chinese Subscriber's Preferences in Selecting Mobile Network Service Provider in Beijing" was conducted to assess the subscriber's preferences in selecting mobile postpaid service provider. Specifically, the study aimed to: (l) present the socio-demographic characteristics of the participants in terms of age, sex, income, and educational attainment; (2) present the profile of the participants in terms of current service provider, subscription plan, and length of subscription; (3) determine the strategy used in learning about the postpaid service; (4) identify the factors affecting the participants preference in selecting mobile postpaid service; and (5) determine the relationship between the different factors affecting participants' preferences and their choice mobile network provider. The research design used in the study is descriptive method which defines the characteristics of a population of in Ingram Micro (China) Holdings & Commercial Company Limited in their preference of mobile service provider. The researcher was able to collect information through distribution of survey questionnaires and interaction with its employees. The researcher used survey questionnaires to be able to gather data and information necessary to answer the questions of this study. Findings of the study showed that majority of the participants were China Telecom subscribers using high end smart phones which have a monthly subscription plan ranging from CNY 224 to CNY 275. Most were females who were college

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	004.6 Y9 2016 (Browse shelf(Opens below))		Link to resource	Room use only	T-6763		00011139

Thesis (Doctor of Philosophy in Management) Cavite State University

Graduate Studies Open Learning College (GSOLC)

YU, TIANBAO, Chinese Subscriber's Preferences in Selecting Mobile Network Service Provider in Beijing. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. July 2016. Adviser: Dr. Florita V. Miranda.
The study entitled "Chinese Subscriber's Preferences in Selecting Mobile Network Service Provider in Beijing" was conducted to assess the subscriber's preferences in selecting mobile postpaid service provider. Specifically, the study aimed to: (l) present the socio-demographic characteristics of the participants in terms of age, sex, income, and educational attainment; (2) present the profile of the participants in terms of current service provider, subscription plan, and length of subscription; (3) determine the strategy used in learning about the postpaid service; (4) identify the factors affecting the participants preference in selecting mobile postpaid service; and (5) determine the relationship between the different factors affecting participants' preferences and their choice mobile network provider.
The research design used in the study is descriptive method which defines the characteristics of a population of in Ingram Micro (China) Holdings & Commercial Company Limited in their preference of mobile service provider. The researcher was able to collect information through distribution of survey questionnaires and interaction with its employees. The researcher used survey questionnaires to be able to gather data and information necessary to answer the questions of this study.
Findings of the study showed that majority of the participants were China Telecom subscribers using high end smart phones which have a monthly subscription plan ranging from CNY 224 to CNY 275. Most were females who were college

Submitted copy to the University Library. 07-20-2017 T-6763