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Marketing of brewed coffee : Aguinaldo blend of Cavite State University / Joan V. Sababan.

By:

Sababan, Joan V [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: xii, 43 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

633.73 Sa1 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SABABAN, JOAN VIRAY. Marketability of Brewed Coffee: Aguinaldo Blend of Cavite State University. B. S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino. The consumer's acceptance and marketability of Aguinaldo Blend was determined. Market channels, promotion strategies and the problems encountered in producing and marketing of product were also identified. Data were gathered from three groups of respondents, namely: panelists, consumers and producer through sensory evaluation and personal interview. Rank, frequency count, mean and percentage were used in the analysis. Four selected brands of brewed coffee including Aguinaldo Blend were used to determine the consumer's acceptance and marketability of CvSU brewed coffee. Of these brands, only Aguinaldo Blend was accepted at the "like extremely" level in the sensory evaluation. The remaining brands were accepted at "like moderately" level. The consumers based on their color, aroma and taste accepted the product objectively. Aguinaldo Blend was the brand found to be not competitive in terms of availability. Some consumers pointed out that product supply is limited compared to their competitors. The CvSU Research Center had difficulty in production because of unavailability of raw material and high cost of production

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	633.73 Sa1 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2916		00003097

Thesis (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SABABAN, JOAN VIRAY. Marketability of Brewed Coffee: Aguinaldo Blend of Cavite State University. B. S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino.
The consumer's acceptance and marketability of Aguinaldo Blend was determined. Market channels, promotion strategies and the problems encountered in producing and marketing of product were also identified.
Data were gathered from three groups of respondents, namely: panelists, consumers and producer through sensory evaluation and personal interview. Rank, frequency count, mean and percentage were used in the analysis.
Four selected brands of brewed coffee including Aguinaldo Blend were used to determine the consumer's acceptance and marketability of CvSU brewed coffee. Of these brands, only Aguinaldo Blend was accepted at the "like extremely" level in the sensory evaluation. The remaining brands were accepted at "like moderately" level. The consumers based on their color, aroma and taste accepted the product objectively.
Aguinaldo Blend was the brand found to be not competitive in terms of availability. Some consumers pointed out that product supply is limited compared to their competitors.
The CvSU Research Center had difficulty in production because of unavailability of raw material and high cost of production

Submitted to the University Library 06/03/2004 T-2916