Normal view MARC view ISBD view

Publica Motor Sales Corporation Parañaque, Metro Manila / Hil Hermoso Gloriani.

By:

Gloriani, Hil Hermoso [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, Cavite State University- Main Campus, 1997.Description: xv, 54p. : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 G51 1997

Online resources:

Click here to view thesis abstract and table of contents

Abstract: GLORIANI, HIL HERMOSO, "PUBLICA MOTOR SALES CORPORATION: Undergraduate CASE STUDY". Bachelor of Science in Business Management, major in Marketing, Don Severino Agricultural College, April 1997. Adviser: Mrs Lolita G. Herrera. A three-month field study was conducted at Publica Motor Sales Corporation in Paranaque, Metro, Manila from November 2, 1996 to January 25, 1997 covering 1996 operation. The study gave the author the chance to apply his gained knowledge in business management to actual situations. It also described and analyzed the management, organization, marketing and financial aspects of Publica Motor Sales Corporation by identifying the problems it encounters and by formulating and recommending viable solutions to the problems. During the conduct of the case study the trainee was exposed to adifferent activities in the accounting department such as recording of daily transactions of the company including cash receipts, cash accounts and weekly check vouchers. He was’ also involved in actual office procedures including computation of monthly trial balance and _ typing important documents of the company. The study focused on the management and organization, marketing and financial aspects of the company. Relevant data were gathered through observation and actual interview with different heads of the company. Other data were obtained from the company's files. Publica Motor Sales Corporation is a line- and-staff organization with approximately thirty-two (32) employees. The company sells Kia products such as Kia Pride, Kia Ceres, Kia Besta, Kia Pregio, and Kia Sportage. Prices of these products depend on the terms of payment whether cash or financing or installment. At the start of the operation the capital amounted to approximately 73,000,000.00. Ninety-five (95%) percent of this amount was provided by owner and the remaining five percent (5%) was loaned from the bank. The capital was used in the company's operations such as construction of building ana purchase of equipment and materials needed in the office. In its operation, the company encounters the following problems: ineffective personnel in the organization, inactive sales representatives in promoting the products and misuse of funds. To solve these problems, the author recommends that the company do the following: be strict in hiring new applicants and choose people who are really qualified and effective in the position; implement its rules and regulations especially to its sales representatives; and use funds properly and minimize expenses.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658 G51 1997 (Browse shelf(Opens below))		Link to resource	Room use only	CS-429		00004518

Case study (B.S.B.M.--Marketing) Don Severino Agricultural Collge

Includes bibliographical references.

GLORIANI, HIL HERMOSO, "PUBLICA MOTOR SALES CORPORATION: Undergraduate CASE STUDY". Bachelor of Science in Business Management, major in Marketing, Don Severino Agricultural College, April 1997. Adviser: Mrs Lolita G. Herrera.

A three-month field study was conducted at Publica Motor Sales Corporation in Paranaque, Metro, Manila from November 2, 1996 to January 25, 1997 covering 1996 operation. The study gave the author the chance to apply his gained knowledge in business management to actual situations. It also described and analyzed the management, organization, marketing and financial aspects of Publica Motor Sales Corporation by identifying the problems it encounters and by formulating and recommending viable solutions to the problems.

During the conduct of the case study the trainee was exposed to adifferent activities in the accounting department such as recording of daily transactions of the company including cash receipts, cash accounts and weekly check vouchers. He was’ also involved in actual office procedures including computation of monthly trial balance and _ typing important documents of the company.

The study focused on the management and organization, marketing and financial aspects of the company. Relevant data were gathered through observation and actual interview with different heads of the company. Other data were obtained from the company's files.

Publica Motor Sales Corporation is a line- and-staff organization with approximately thirty-two (32) employees.

The company sells Kia products such as Kia Pride, Kia Ceres, Kia Besta, Kia Pregio, and Kia Sportage. Prices of these products depend on the terms of payment whether cash or financing or installment.

At the start of the operation the capital amounted to approximately 73,000,000.00. Ninety-five (95%) percent of this amount was provided by owner and the remaining five percent (5%) was loaned from the bank. The capital was used in the company's
operations such as construction of building ana purchase of equipment and materials needed in the office.

In its operation, the company encounters the following problems: ineffective personnel in the organization, inactive sales representatives in promoting the products and misuse of funds.

To solve these problems, the author recommends that the company do the following:
be strict in hiring new applicants and choose people who are really qualified and effective in the position; implement its rules and regulations especially to its sales representatives; and use funds properly and minimize expenses.

Submitted to the University Library 04/14/1997 CS-429