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Fernando's Beach Resort and Hotel Puerto Galera, Oriental Mindoro / by Warren A. Reyes.

By:

Reyes, Warren A [author]

Contributor(s):

Buena, Judith V [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2003. Cavite State University- Main Campus,Description: xiii, 76 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 R33 2003

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: REYES, WARREN ASUNCION. Fernando’s Beach Resort and Hotel Corporation, Puerto Galera, Oriental Mindoro. Field Practice Report. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2003. Adviser: Ms. Ma. Judith V. Buena. A field study in Fernando’s Beach Resort and Hotel was conducted from October 10, 2002 to December 23, 2002 to apply the gained knowledge, skills and tools in business management to actual field operations. A study was conducted to provide the necessary information about the operation of Fernando’s Beach Resort and Hotel; identify the existing organization, management and marketing practices of the company; describe the promotional strategies practiced by the firm; and identify the problems encountered and the future plans of the firm. Fernando’s Beach Resort and Hotel Corporation is engage in resort and hotel business committed to the attainment of customers’ satisfaction. The company is composed of seven (7) stockholders. The primary purpose of establishing Fernando’s Beach Resort and Hotel is to provide recreation and entertainment to the people. The author conducted the study in the Marketing Department of Fernando’s Beach Resort and Hotel. Part of the job description attended were, receiving phone calls, accommodating guests, encoding and sorting of papers, arranging and photocopying the needed documents, evaluation of resort facilities and supplies, touring of guests and other marketing-related functions. One of the major tasks assigned to the author was accommodating and touring of guests where he was able to practice his marketing skills and ability learned from classroom. The main problem that the company encountered is the threat of terrorism and revolutionary activities posed by the Filipino rebel groups. The company managed to workout this problem by paying revolutionary taxes to the rebel groups.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 R33 2003 (Browse shelf(Opens below))		Link to resource	Room use only	FS-183		00006040

Field study (B.S.B.M. Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

REYES, WARREN ASUNCION. Fernando’s Beach Resort and Hotel Corporation, Puerto Galera, Oriental Mindoro. Field Practice Report. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2003. Adviser: Ms. Ma. Judith V. Buena.

A field study in Fernando’s Beach Resort and Hotel was conducted from October 10, 2002 to December 23, 2002 to apply the gained knowledge, skills and tools in business management to actual field operations.

A study was conducted to provide the necessary information about the operation of Fernando’s Beach Resort and Hotel; identify the existing organization, management and marketing practices of the company; describe the promotional strategies practiced by the firm; and identify the problems encountered and the future plans of the firm.

Fernando’s Beach Resort and Hotel Corporation is engage in resort and hotel business committed to the attainment of customers’ satisfaction. The company is composed of seven (7) stockholders. The primary purpose of establishing Fernando’s Beach Resort and Hotel is to provide recreation and entertainment to the people.

The author conducted the study in the Marketing Department of Fernando’s Beach Resort and Hotel. Part of the job description attended were, receiving phone calls, accommodating guests, encoding and sorting of papers, arranging and photocopying the needed documents, evaluation of resort facilities and supplies, touring of guests and other marketing-related functions. One of the major tasks assigned to the author was accommodating and touring of guests where he was able to practice his marketing skills and ability learned from classroom.

The main problem that the company encountered is the threat of terrorism and revolutionary activities posed by the Filipino rebel groups. The company managed to workout this problem by paying revolutionary taxes to the rebel groups.

Submitted to the University Library 07/18/2007 FS-183