Consumer buying behavior paradigm in online shopping of BS Economics students in Cavite State University-Main Campus in the new normal / by Kathleen Jane G. Lopez, Rodelee E. Palestroque, Leo Mayer B. Sarne and Eugene Joseph L. Varias.

Thesis (Bachelor of Science in Economics) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS).

LOPEZ, KATHLEEN JANE G., PALESTROQUE, RODELEE E., SARNE, LEO MAYER B., VARIAS, EUGENE JOSEPH L., Consumer Buying Behavior Paradigm in Online Shopping of BS Economics Students in Cavite State University - Main Campus in the New Normal. Undergraduate Thesis. Bachelor of Science in Economics. Cavite State University, Indang, Cavite. August 2022. Adviser: Dr. Jenny Beb F. Ebo.

When the world was struck by the COVID-19 pandemic, it created a major shift in everyday lives. This event created a shift in consumer buying behavior today, especially among students who spend most of their time at home browsing through various online shops. The main goal of this study is to understand the consumer buying behavior paradigm in online shopping of BS Economics students at Cavite State University- Main Campus in the new normal. The study's specific goals were to: 1. determine the socioeconomic characteristics of BS Economics students at Cavite State University's Main Campus in terms of: a) age; b) gender; c) year level; and d) source and amount of income and allowance.2. Identify the factors influencing the online consumer purchasing behavior of BS Economics students at Cavite State University - Main Campus in terms of a) personal; b) psychological; or c) social.3. Determine the online consumer purchasing behavior of Cavite State University - Main Campus BS Economics students in terms of a) use of online shopping platforms; b) effectiveness of sales promotion; and c) types of online consumers4.Ascertain if there is a significant difference in the socio-economic characteristics of BS Economics students at Cavite State University-Main Campus and the factors that influence their online consumer buying behavior in the new normal. 5. Determine whether there is a statistically significant difference between the socioeconomic characteristics of BS Economics students at Cavite State University - Main Campus and their online consumer purchasing behavior in the new normal.6. Create an online consumer buying behavior. paradigm for Cavite State University - Main Campus BS Economics students during the new normal. The One-Way ANOVA, Welch's t Test, and Kendall Tau's Correlation were the test statistics used in this study. The research questionnaire has also undergone validation and pilot testing. In order to ensure the credibility of the results, the assumptions for each test statistic were strictly observed. The results showed that the socio-economic profiles of the majority of the participants when grouped according to age are from the age bracket of 18-24 years old; sex is mostly female participants; year level is from third and fourth year; source of income is from their parents; and monthly income that amounts to 1 to 1,500 pesos. Economics majors agreed that their most utilized online shopping platform is the Shopee app, while free shipping vouchers are the most effective sales promotions that attract them to make more online purchases. On the other hand, based on the results of the study, the participants are also considered extensive decision-makers. There is a significant difference in the sex of the participants when affected by personal and psychological factors in online consumer buying behavior. Meanwhile, sex is not significantly different when affected by social factors in online consumer buying behavior. In contrast, the other socio-economic characteristics of the participants when grouped according to their year level, source of income, and monthly income are not significantly different when affected by personal, psychological, and social factors in online consumer buying behavior. In line with this, the socio-economic characteristics of the participants when grouped according to sex, year level, source of income, and monthly income are not significantly different when it comes to their online consumer buying behavior. Moreover, the age and the factors that influence the online consumer buying behavior of the participants, as well as the participants' online consumer buying behavior, do not have a significant relationship.

Submitted to the University Library 12/20/2022 T-9183