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Ilog Maria Honey Bee Farm, Silang, Cavite / Riel R. Nuestro.

By:

Nuestro, Riel R [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1997. Cavite State University- Main Campus,Description: 39 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 N88 1997

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: NUESTRO, RIEL ROMANES. "flog Maria Honey Bee Farm: Undergraduate Case Study:'' Bachelor of Science in Business Management, major in Marketing, Don Severino Agricultural College, April 1997. Adviser: Mrs. Nelia Cresino. A three-month field study was conducted at Ilog Maria Honey Bee Farm in Lalaan I, Silang, Cavite from November 4, 1996 to January 31, 1997 covering 1996 operation. The field study aimed to apply the gained knowledge, skills and tools in business management to real life situations. Specifically, it aimed to describe and analyze the operation of the farm and proposed workable solutions to solve the problems. During the conduct of the field study, the student was exposed to the different aspects of honey bee production and management. The study focused on management and organization, production, marketing and financial aspects of the firm. Relevant data were gathered through direct observation of the farm activities, personal interviews with the owner-manager of the farm, and researches at the school library. The honeybee farm is a sole proprietorship type of organization. This is owned by Mr. Joel Magsaysay assisted by his wife who serves as financier. Two helpers also assisted the owner in the different operations of the farm. The farm used proven technology and maintained strong population of honey bees. The farm activities include manipulation of frames, dividing and expanding of colonies, supplementary feeding, transferring of honeybee, requeening, controlling pest and diseases, harvesting of honey, honey extraction and queen bee production. The farm sold its honey at P115.00 per bottle. The farm gave 5% discounts in bulk sales to all regular buyers. The farm marketed live honey bees in local and international market at p 2,500.00 per starter set. The farm also accepted and marketed made to order bee keeping equipment. The farm promoted their products through brochures and seminars provided to interested beekeepers. In 1996 the capital of the farm amounted to P1,000,000. This was used for the purchase of raw materials, stocks, equipment and other expenses of the farm. Additional capital came from the income generated through the sales of honey. In its operation, the farm encountered the following problems: permanency of hired laborers, low production, and presence of competitors. To solve these problems, execution of labor contact specifying the duties and responsibilities of laborers and terms of service is recommended. The farm should improve its advertising strategy by providing more imformation and prints ads on the quality of the farm products. To meet the demand of the consumers, expansion of the operation should also be undertaken.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	658 N88 1997 (Browse shelf(Opens below))		Link to resource	Room use only	CS-153		00004506

Case study (B.S.B.M.--Marketing) Don Severino Agricultural College

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

NUESTRO, RIEL ROMANES. "flog Maria Honey Bee Farm: Undergraduate Case Study:'' Bachelor of Science in Business Management, major in Marketing, Don Severino Agricultural College, April 1997. Adviser: Mrs. Nelia Cresino.
A three-month field study was conducted at Ilog Maria Honey Bee Farm in Lalaan I, Silang, Cavite from November 4, 1996 to January 31, 1997 covering 1996 operation. The field study aimed to apply the gained knowledge, skills and tools in business management to real life situations. Specifically, it aimed to describe and analyze the operation of the farm and proposed workable solutions to solve the problems. During the conduct of the field study, the student was exposed to the different aspects of honey bee production and management. The study focused on management and organization, production, marketing and financial aspects of the firm. Relevant data were gathered through direct observation of the farm activities, personal interviews with the owner-manager of the farm, and researches at the school library. The honeybee farm is a sole proprietorship type of organization. This is owned by Mr. Joel Magsaysay assisted by his wife who serves as financier. Two helpers also assisted the owner in
the different operations of the farm. The farm used proven technology and maintained strong population of honey bees. The farm activities include manipulation of frames, dividing and expanding of colonies, supplementary feeding, transferring of honeybee, requeening, controlling pest and diseases, harvesting of honey, honey extraction and queen bee production.

The farm sold its honey at P115.00 per bottle. The farm gave 5% discounts in bulk sales to all regular buyers. The farm marketed live honey bees in local and international market at p 2,500.00 per starter set. The farm also accepted and marketed made to order bee keeping equipment. The farm promoted their products through brochures and seminars provided to interested beekeepers. In 1996 the capital of the farm amounted to P1,000,000. This was used for the purchase of raw materials, stocks, equipment and other expenses of the farm. Additional capital came from the income generated through the sales of honey. In its operation, the farm encountered the following problems: permanency of hired laborers, low production, and presence of competitors. To solve these problems, execution of labor contact specifying the duties and responsibilities of laborers and terms of service is recommended. The farm should improve its advertising strategy by providing more imformation and prints ads on the quality of the farm products. To meet the demand of the consumers, expansion of the operation should also be undertaken.

Submitted to the University Library 04/14/1997 CS-153