Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

By: Contributor(s): Material type: TextTextPublication details: [Manila, Philippines : Pearson Education South Asia], c2007.Edition: 4th edDescription: xxv, 661 pages : color illustrations, maps ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978981069820
Subject(s): LOC classification:
  • TX911.3  M3Sh7 2007
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS TX911.3 M3Sh7 2007 (Browse shelf(Opens below)) Available 73245 00034556

Includes bibliographical references and indexes.

Fund 164 73245

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