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Perceived potentials of some Maguindanaon Folk Media as channels of development communication / by Omanan G. Ontok.

By:

Ontok, Omanan G [author]

Material type: Text

TextLanguage: English Publication details: Los Baños, Laguna : 1980. Cavite State University- Main Campus,Description: 121 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.9 On8 1980

Online resources:

Click here to view thesis abstract and table of contents

Abstract: Ontok, Omanan G., University of the Philippines at Los Banos, March 1980, Perceived Potentials of Some Maguindanaon Folk Media as Channels of Development Communication, Major Professor: Dr, Remedios C, Orozco, This study tried to find out the potentials of the folk media as channels for development information. Data were gathered in the barangay of Pedrad, Kabacan, North Cotabato through interviews with 186 respondents chosen randomly. The Maguindanaon respondents in this study are male and married, Their average age is 37.2. They have hardly gone to formal schooling and their educational attainment is very minimal, They could hardly read and write. Their major source of income is corn farming from which they derive an annual gross income of only P2, 000, 00 or less. They are not engaged in other forms of occupation and do not have other sources of income. They do not occupy distinct position in the community. They are mere followers. They are natives of Pedtad and have resided there since birth. Although they have a very minimal exposure to the mass media, they own and listen to the radio but do not have newspapers, books, magazines, other reading materials, and television. They listen to the radio primarily for entertainment and religious education, and they do this every time the message of their interest is on the air, The radio program they listen to is the Maguindanaon Hour, The folk media they are presently using are sengal, bayok, fudtul, tubad-tubad, pantuka, usiat, and dhikr, They listen to these folk media every night because they are being told every night by members of the family or by other people in the neighborhood, They use these folk media primarily for entertainment and religious education, But they no longer use the kambasal because they do not have the necessary musical instruments. They like to listen to the folk media because they can under- stand the expressions in them and because of the use of highly figurative expressions, of familiar and acceptable ideas, and of beautifully rhymed words. They believe that their folk media can be used to tell or bring about’ developmental messages. They would listen to their folk media if they were told by extension agents and these were told through the radio or tape recorder, The literates would also read them (their folk media) if they were told or written in newspapers, books, and magazines, xi

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.9 On8 1980 (Browse shelf(Opens below))		Link to resource	Room use only	T-1582		00002402

Thesis (M.S. - - Development Communication) Universty of the Philippines, College, Laguna.

Includes bibliographical references.

Ontok, Omanan G., University of the Philippines at Los Banos, March 1980, Perceived Potentials of Some Maguindanaon Folk Media as Channels of Development Communication, Major Professor: Dr, Remedios C, Orozco,

This study tried to find out the potentials of the folk media as channels for development information.

Data were gathered in the barangay of Pedrad, Kabacan, North Cotabato through interviews with 186 respondents chosen randomly.

The Maguindanaon respondents in this study are male and married, Their average age is 37.2. They have hardly gone to formal schooling and their educational attainment is very minimal, They could hardly read and write.

Their major source of income is corn farming from which they derive an annual gross income of only P2, 000, 00 or less. They are not engaged in other forms of occupation and do not have other sources of income.

They do not occupy distinct position in the community. They are mere followers. They are natives of Pedtad and have resided there since birth.

Although they have a very minimal exposure to the mass media, they own and listen to the radio but do not have newspapers, books, magazines, other reading materials, and television. They listen to the radio primarily for entertainment and religious education, and they do this every time the message of their interest is on the air, The radio program they listen to is the Maguindanaon Hour,

The folk media they are presently using are sengal, bayok, fudtul, tubad-tubad, pantuka, usiat, and dhikr, They listen to these folk media every night because they are being told every night by members of the family or by other people in the neighborhood,

They use these folk media primarily for entertainment and religious education, But they no longer use the kambasal because they do not have the necessary musical instruments.

They like to listen to the folk media because they can under- stand the expressions in them and because of the use of highly figurative expressions, of familiar and acceptable ideas, and of beautifully rhymed words.

They believe that their folk media can be used to tell or bring about’ developmental messages. They would listen to their folk media if they were told by extension agents and these were told through the radio or tape recorder, The literates would also read them (their folk media) if they were told or written in newspapers, books, and magazines, xi

Submitted to the University Library 10/26/1993 T-1582