Marketing practices of sugar and molasses traders in selected towns of Batangas / by Alice A. Bendicio.
Material type:
TextLanguage: English Publication details: Indang, Cavite : 2005. Cavite State University- Main Campus,Description: xi, 40 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.8 B43 2005
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.8 B43 2005 (Browse shelf(Opens below)) | Link to resource | Room use only | T-3145 | 00006645 |
Thesis (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
BENDICIO, ALICE A. Marketing Practices of Sugar and Molasses Traders in Selected Towns of Batangas. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Dr. Nelia C. Cresino.
The study was conducted in selected towns of Batangas, namely: Nasugbu, Lian, Balayan, Batangas City, Lipa, and San Pascual. It aimed to: describe the socio-economic characteristics of sugar and molasses traders; describe the existing marketing practices of traders; determine the marketing margin; and identify the problems encountered by sugar and molasses traders. A total of 24 sugar and molasses traders located in Batangas were used in the study. The data were gathered through personal interview with the sugar and molasses traders using a structured interview schedule. Statistical measures such as frequency counts, percentages, ranges and averages were utilized in presenting data on the socio-economic characteristics of sugar and molasses traders and marketing practices. Ranking was used to present the problems encountered by the traders. Cost and return analysis was used to measure the profit generated from the sugar and molasses traders. Majority of the respondents (83%) were females and college graduates. Most of the respondents were married. The age of the respondents ranged from 36 to 71 with an average of 54 years. The household size ranged from 1 to 9 with an average of 6 members. Half of the respondents stressed that trading is one of the major sources of their income. Seventy one percent of respondents had trading experience of 1 to 21 years
with an average of 7 years. Fifty four percent of the respondents had a smaller initial capitalization of Php50,000 to Php700,000 and nearly half used their personal savings as initial investment. The practices followed in buying sugar and molasses were purchasing, surrendering, tolling and pricing. The price of raw sugar packaged in Lkg bags ranged from Php750 to Php780. The price of refined sugar ranged from Php1,130 to Php1,170 while raw molasses were purchased at Php3 to Php3.50 per kg. Advertising, sales promotion and personal selling were utilized in promoting the products of sugar and molasses traders. Nasugbu, and Balayan were the most frequently mentioned sources of sugar and molasses. Sugar traders purchased an average of 16,000 Lkg bags of raw sugar and 200 Kg bags of refined sugar, while sugar and molasses traders purchased 8,000 Lkg bags of raw sugar and 500 Kg bags of refined sugar. Molasses traders were able to purchase an average of 2,000,000 kg of molasses. Sugar traders generate the highest average volume of sales of 7,753.85 Lkg bags of raw sugar and 7,866.92 Lkg bags of refined sugars. Difficulty in collecting cash payments ranked as the number one problem encountered by traders. Sugar and molasses traders should adopt a more intense strategic management in order to survive in an enticing marketplace.
Submitted to the University Library 07/18/2007 T-3145