Entertainment preference of youth in selected towns of Cavite / by Jefferson V. Misena.
Material type:
TextLanguage: English Publication details: Indang, Cavite, 2006. Cavite State University- Main Campus,Description: x, 39p pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.8 M68 2006
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.8 M68 2006 (Browse shelf(Opens below)) | Link to resource | Room use only | T-3414 | 00006688 |
Thesis (B.S.B.M.--Marketing ) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
M1SENA, JEFFERSON V. Entertainment Preference of Youth in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite_ April 2006. Adviser: Dr. Nelia C. Cresino.
A study was conducted to determine the entertainment preference of youth in selected areas of Cavite. Specifically, the study aimed to: describe the socio- economic characteristics of youth in selected areas of Cavite, describe the major activities of youth, determine the factors affecting the choice of youth of entertainment activity, determine the level of preference of youth on entertainment activities, determine the level of expenditure of youth on various entertainment activities and ascertain the relationship between the selected socio- economic characteristics of youth and their entertainment expenditures.
Findings of the study revealed that a typical youth was single, belonged to a bigger household size and Catholic. Student-respondents had generally enough allowance in school while full-time working youth had reasonable income to sustain their needs.
Very few youth were involved in illegal and socially undesirable activities. On the other hand, many youth participated in various organizations particularly sports/recreational organizations, youth organizations and church/religious organizations.
The full-time working youth spent most of their time in performing their jobs while students utilized most of their time attending classes. But beyond work and attending class, findings revealed that youth spent most of their time doing recreational and entertainment activities. The least hour spent by youth was in doing home study which suggests that very few students were doing school work, assignments, and projects at home.
The number one factor that respondents considered in their choice of entertainment activity was the length of free time available in a day, school allowance/income from employment, and course and major. Also, school allowance/income from employment determines the youths' choice of entertainment activity because the higher their allowance/income, the greater their opportunity to engage in expensive entertainment activities.
Filipinos were generally music lovers. This characteristic was passed on to the youth. Hence, the number one entertainment activity of youth was listening to the radio. The monthly expenditure of the respondents on various entertainment activities revealed that a greater portion of the school allowance or monthly income of youth went to their entertainment activities.
Result of chi-square tests showed that age and sex were significantly related to entertainment expenditures of youth.
Submitted to the University Library 07/18/2007 T-3414