Awareness and adoption of green marketing of micro food enterprises in selected towns of Cavite / by Rachelle E. Avilla and Jennifer C. Pinazo.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2015.Description: xv, 62 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.8 Av5 2015
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.8 Av5 2015 (Browse shelf(Opens below)) | Link to resource | Room use only | T-5868 | 00009584 |
Thesis (BS Business Management--Marketing Management) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
AVILLA, RACHELLE E., And PINAZO, JENNIFER C. Awareness and Adoption on Green Marketing of Micro Food Enterprises in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing Management. Cavite State University, Indang, Cavite. April 2015. Adviser: Prof. Rowena R. Noceda.
The study was designed to determine the socio-economic profile of micro food enterprise owners; describe the business profile of micro food enterprises; the level of awareness and adoption of micro food enterprise owners on green marketing: and the perceived barriers of micro food enterprise owners on green marketing.
The data gathered in the study were analyzed using descriptive statistical tools such as frequency count, percentage, mean and ranking. Likert scale was used to determine the level of awareness and adoption of micro food enterprise owners towards green marketing.
The study was conducted in six towns of Cavite namely: Alfonso, Tagaytay, Dasmarinas City, Imus, Bacoor and Rosario from November 2014 to February 2015.
Results of the study showed that majority of the participants were female belonging in the age group of 39 to 49 years old, married, and college undergraduates. Sole proprietorship was the major type of ownership of micro food enterprises. Further, majority of them used to run the business as their main source of income. Most of the participants were managing the business for 5 to 10 years, and majority of them were offering breads, pastries, cakes, cassava cakes, buko pie and tarts. The study also showed that micro food enterprises had an average operating capital of P55,070 and the average monthly income from the micro food enterprises was P45,070.
Results showed that awareness level on green marketing had a mean of 3.56 which means micro food enterprise owners had moderate awareness on the term and concept of green marketing. On the other hand, adoption level got a mean of 3.60 which means that participants were moderately adopting green marketing in their business.
There were eight pre-determined barriers in adopting green marketing, namely: lack of knowledge on green marketing, lack of financial resources, consumers are not aware on green products and their uses, consumers are not willing to pay a premium for green products, kinds of products produced by the business, form of ownership of the business, lack of experience in producing green products, and competitors offer lower price for alternative products.
The participants perceived that lack of financial resources was the main barriers in adopting green marketing among the pre-determined barriers, while the least barrier was the lack of experience in producing green products
Submitted to the University Library 08/04/2020 T-5868