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Marketing system analysis of kaong and vinegar in Indang, Cavite / by Ercedita O. Perlado.

By:

Perlado, Ercedita O [author]

Contributor(s):

Valerio, Alice T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1985. Cavite State University- Main Campus,Description: [78] pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 P42 1985

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Agriculture, Food, Environment and Natural Resources (CAFENR)

Abstract: Perlado, Ercedita 0., Don Severino Agricultural College, Indang, Cavitee April, 1985. “Marketing System Analysis of Kaong and Vinegar in Indang, Cavite." Advisers Prof, Alice T, Valerio. The study was conducted in five selected barangays of Indang, Cavite to determine the channels, cost, problems and margins involved in performing various marketing function. A total of 140 respondents, 100 farmers and 40 buyers composed the samples in the study. Data gathering was done through a personal interview. Kaong passes through three channels while vinegar passes on only two channels. At the farm level, kaong and vinegar were sold either by picked-up or delivery method. Farmers spent much in delivering their produce to retailers. They could command a higher price for their produce thus assuring a higher net return. The most common problems cited by farmers were: existence of many middlemen; low prices received for the produce; lack of market information; variability of the price; and inability of the outlet to pay debts. At the buyers' level, the retailers paid the highest price of kaong and vinegar purchased from different sources, Wholesalers incurred higher percentage of losses for kaong and, retailers for vinegar. In considering the net marketing margins for kaong and vinegar, the retailers obtained the highest followed by the wholesalers and assembler/wholesalers respectively. The problems encountered by buyers were: competition among buyers; inability of outlet to pay debts; high cost of materials; transportation; and variability of price. On the average, assembler/wholesalers obtained the highest percentage of consumers’ peso for kaong. As the number of links between channels decreases, the proportion of consumers' peso that goes to the farmers increases or vice-versa. When links between channels increase, the marketing margin increases and the marketing system becomes inefficient.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 P42 1985 (Browse shelf(Opens below))		Link to resource	Room use only	T-884		00006825

Thesis (BSA--Agricultural Economics) Don Severino Agricultural College

Includes bibliographical references.

College of Agriculture, Food, Environment and Natural Resources (CAFENR)

Perlado, Ercedita 0., Don Severino Agricultural College, Indang, Cavitee April, 1985. “Marketing System Analysis of Kaong and Vinegar in Indang, Cavite." Advisers Prof, Alice T, Valerio.

The study was conducted in five selected barangays of Indang, Cavite to determine the channels, cost, problems and margins involved in performing various marketing
function.

A total of 140 respondents, 100 farmers and 40 buyers composed the samples in the study. Data gathering was done through a personal interview. Kaong passes through three channels while vinegar passes on only two channels.

At the farm level, kaong and vinegar were sold either by picked-up or delivery method. Farmers spent much in delivering their produce to retailers. They could command a higher price for their produce thus assuring a higher net return.

The most common problems cited by farmers were: existence of many middlemen; low prices received for the produce; lack of market information; variability of the price; and inability of the outlet to pay debts.

At the buyers' level, the retailers paid the highest price of kaong and vinegar purchased from different sources, Wholesalers incurred higher percentage of losses
for kaong and, retailers for vinegar. In considering the net marketing margins for
kaong and vinegar, the retailers obtained the highest followed by the wholesalers and assembler/wholesalers respectively.

The problems encountered by buyers were: competition among buyers; inability of outlet to pay debts; high cost of materials; transportation; and variability of price. On the average, assembler/wholesalers obtained the highest percentage of consumers’ peso for kaong. As the number of links between channels decreases, the proportion of consumers' peso that goes to the farmers increases or vice-versa.

When links between channels increase, the marketing margin increases and the marketing system becomes inefficient.

Submitted to the University Library 04-08-1985 T-884