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Promotional strategies of digital telecommunications Philippines Incorporated / by Christine Mary G. Buganan.

By:

Buganan, Christine Mary G [author]

Contributor(s):

del Mundo, Ma. Cristina [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2003. Cavite State University- Main Campus,Description: xii, 35 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 B86 2003

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: BUGANAN, CHRISTINE MARY GALAT. Promotional Strategies of Digitel Telecommunication Philippines, Incorporated. Undergraduate Case Study. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2003. Adviser Ms. Cristina Del Mundo. A two-month case study was conducted at Digitel Telecommunication Phil. Inc. (DIGITEL) at Tagaytay City from December 2, 2002 to January 2003. The study aimed to enable the student to apply student knowledge in Business Management to real life situation. Specifically, it aimed to: identify the problems encountered by the company as well its the future plans; determine the existing management policies and practices being employed by the company; and the promotional strategies being used by the company. Data were gathered through personal interviews with the staff of the company and from company files. Secondary data were gathered from the available references at the Cavite State University (CvSU) Library and the College of Economics, Management and Developmental Studies Reading Room. DIGITEL is mainly considered as a service firm. The company offered telecommunication services. It has employed promotional tools like advertising and public relations. Promotion is done through print ads, saturation, media. Services with the subscribers are also employed by the firm. The use of the promotional tools was mainly for the purpose of communicating the services offered by the firm.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 B86 2003 (Browse shelf(Opens below))		Link to resource	Room use only	CS-406		00006842

Case Study (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

BUGANAN, CHRISTINE MARY GALAT. Promotional Strategies of Digitel Telecommunication Philippines, Incorporated. Undergraduate Case Study. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2003. Adviser Ms. Cristina Del Mundo.
A two-month case study was conducted at Digitel Telecommunication Phil. Inc. (DIGITEL) at Tagaytay City from December 2, 2002 to January 2003. The study aimed to enable the student to apply student knowledge in Business Management to real life situation. Specifically, it aimed to: identify the problems encountered by the company as well its the future plans; determine the existing management policies and practices being employed by the company; and the promotional strategies being used by the company.
Data were gathered through personal interviews with the staff of the company and from company files. Secondary data were gathered from the available references at the Cavite State University (CvSU) Library and the College of Economics, Management and Developmental Studies Reading Room. DIGITEL is mainly considered as a service firm. The company offered telecommunication services. It has employed promotional tools like advertising and public relations.
Promotion is done through print ads, saturation, media. Services with the subscribers are also employed by the firm. The use of the promotional tools was mainly for the purpose of communicating the services offered by the firm.

Submitted to the University Library 06-09-2003 CS-406