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Goldilocks bakeshop Inc., SM City Dasmariñas / by Ma. Pauline D. Sobera.

By:

Sobera, Ma. Pauline D [author]

Contributor(s):

Nolasco, Myrachael S [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2007. Cavite State University- Main Campus,Description: vii, 59 pages : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 So1 2007

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SOBERA, MA. PAULINE D. Goldilocks Bakeshop Inc., SM City Dasmarilias. Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2007. Adviser: Mrs. Myrachael S. Nolasco. A three month field study was conducted from October 20 to December 21 2006. Generally, the study was conducted to enable the student to acquire knowledge and practical experiences on the different operations of bakeshop and foodshop chain store. Specifically, the study aimed to present the marketing practices, identify problems encountered, and recommend feasible solutions to the problems identified. Data were gathered through personal interviews with the officers and employees of the firm and through actual observations of the store's daily operations and activities. Goldilocks Bakeshop Inc., is a commercial bakeshop and food shop store engaged in providing food service to create customer' full satisfaction. At present, the branch of Goldilocks in SM City Dasmarinas offers both bakeshop and foodshop services. The trainee performed various activities during the three month period of field study, such as: daily inventory of bakeshop products, serving as Store Marketing Officer (SMO) of the particular store, attending to the orders, inquiries and needs of the customers, cashiering, serving as cake reservation clerk, booth selling attendant and other related events, depositing cash and checks to Banco de Oro SM City Dasmarinas branch, receiving deliveries and answering phone calls. The major problems experienced by the store were: increasing prices of products which increase the store's transfer price, customer's complaints, unpleasant attitudes of employees, delayed and shortages in the supply of product Goldilocks Bakeshop Inc., plans to increase its market by means of targeting retailers around the province, franchising, improving customer service, producing innovative products that will cater to all customers at all levels, and offering much higher quality products.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 So1 2007 (Browse shelf(Opens below))		Link to resource	Room use only	FS-283		00007342

Field study (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SOBERA, MA. PAULINE D. Goldilocks Bakeshop Inc., SM City Dasmarilias. Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2007. Adviser: Mrs. Myrachael S. Nolasco.
A three month field study was conducted from October 20 to December 21 2006. Generally, the study was conducted to enable the student to acquire knowledge and practical experiences on the different operations of bakeshop and foodshop chain store. Specifically, the study aimed to present the marketing practices, identify problems encountered, and recommend feasible solutions to the problems identified.
Data were gathered through personal interviews with the officers and employees of the firm and through actual observations of the store's daily operations and activities. Goldilocks Bakeshop Inc., is a commercial bakeshop and food shop store engaged in providing food service to create customer' full satisfaction. At present, the branch of Goldilocks in SM City Dasmarinas offers both bakeshop and foodshop services. The trainee performed various activities during the three month period of field study, such as: daily inventory of bakeshop products, serving as Store Marketing Officer (SMO) of the particular store, attending to the orders, inquiries and needs of the customers, cashiering, serving as cake reservation clerk, booth selling attendant and other related events, depositing cash and checks to Banco de Oro SM City Dasmarinas branch, receiving deliveries and answering phone calls.
The major problems experienced by the store were: increasing prices of products which increase the store's transfer price, customer's complaints, unpleasant attitudes of employees, delayed and shortages in the supply of product Goldilocks Bakeshop Inc., plans to increase its market by means of targeting retailers around the province, franchising, improving customer service, producing innovative products that will cater to all customers at all levels, and offering much higher quality products.

Submitted to the University Library 05/21/2007 FS-283