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Pillowfort / by Carl John C. Dimayuga, Maria Teresa Flor M. Matula, and Rodie May V. Perez.

By:

Dimayuga, Carl John C [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xi, 86 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 D59 2019

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management and Development Studies (CEMDS), Department of Management

Abstract: DIMAYUGA, CARL JOHN C., MATULA, MARIA TERESA FLOR M., PEREZ, RODIE MAY V., PILLOWFORT. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing and Operations. Cavite State University, Indang, Cavite. June 2019. Adviser: Ms. Maurrin DR. Madrid. A three-month enterprise development project was conducted from January 8, 2019 to April 19, 2019. The project aimed to offer an innovative form of travel pillow in the market and determine the profitability and marketability of travel pillow business; identify the problems encountered during the operation of the business and suggest possible solutions for the improvement of the business. The project covered the different areas of management such as production, marketing, and finance. It was conducted as a partnership type of business among the three owners. They performed all the activities and operations. The products were different types of neck pillow. First, the Mighty Hoodie. It is a neck pillow with a hood to protect the eyes from bright light while resting. Second, Sleep Tight a neck pillow with a blanket to prevent cold coming from the air-conditioner. Selling of the products was done by the owners and five dealers. The dealers were composed of Travel Agencies, office workers, and boutiques. The products were sold to travelers, students, professionals, and individuals who want to be comfortable while travelling or even in their offices. From the three-month operation, PillowFort had total sales of P68, 670.00 and earned a net profit of P18, 429.88 Because of this project, the students' capabilities in business management, problem solving, marketing strategies, and social relationships were developed and improved. As new entrepreneurs, they experienced some problems, which can be considered as normal for beginner entrepreneurs. One of the major problems encountered during the operation was having a low production due to increase in demand and the two tailors were not enough to make all the pillows. Other problems encountered were customers' various demands.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 D59 2019 (Browse shelf(Opens below))		Link to resource	Room use only	EDP-646		00079393

Entrepreneurial Development Project s (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

DIMAYUGA, CARL JOHN C., MATULA, MARIA TERESA FLOR M., PEREZ, RODIE MAY V., PILLOWFORT. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing and Operations. Cavite State University, Indang, Cavite. June 2019. Adviser: Ms. Maurrin DR. Madrid.
A three-month enterprise development project was conducted from January 8, 2019 to April 19, 2019. The project aimed to offer an innovative form of travel pillow in the market and determine the profitability and marketability of travel pillow business; identify the problems encountered during the operation of the business and suggest possible solutions for the improvement of the business. The project covered the different areas of management such as production, marketing, and finance. It was conducted as a partnership type of business among the three owners. They performed all the activities and operations. The products were different types of neck pillow. First, the Mighty Hoodie. It is a neck pillow with a hood to protect the eyes from bright light while resting. Second, Sleep Tight a neck pillow with a blanket to prevent cold coming from the air-conditioner. Selling of the products was done by the owners and five dealers. The dealers were composed of Travel Agencies, office workers, and boutiques. The products were sold to travelers, students, professionals, and individuals who want to be comfortable while travelling or even in their offices. From the three-month operation, PillowFort had total sales of P68, 670.00 and earned a net profit of P18, 429.88
Because of this project, the students' capabilities in business management, problem solving, marketing strategies, and social relationships were developed and improved. As new entrepreneurs, they experienced some problems, which can be considered as normal for beginner entrepreneurs. One
of the major problems encountered during the operation was having a low production due to increase in demand and the two tailors were not enough to make all the pillows. Other problems encountered were customers' various demands.

Submitted to the University Library August 07, 2019 EDP-646