Degree of influence of Masa Format Radio Program as perceived by selected mass communication students of Cavite State University Main Campus / by Lea Maie M. Telmo.
Material type: TextLanguage: English Publication details: Indang, Cavite, 2013. Cavite State University - Main CampusDescription: viii, 73 pages : 28 cm. illustrationsContent type:- text
- unmediated
- volume
- 384.54 T23 2013
- College of Arts and Science (CAS)
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 384.54 T23 2013 (Browse shelf(Opens below)) | Room use only | T-5240 | 00008967 |
Thesis (BA Mass Communication--Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS)
TELMO, LEA MALE M. Degree of Influence of Masa Format Radio Program as Perceived by Selected Students of Cavite State University Main Campus. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University Indang, Cavite. March 2013. Adviser: Rhona Grace Delos Reyes.
The study aimed to determine the influence of Papa Jacks' program True Love Conversation and Wild Confessions to the selected Mass Communication students of Cavite State University- Main. This study was conducted to assess their degree of influence to the programs True Love Conversation (TLC) and Wild Confessions, how frequent they tuned in and how these masa programs affect their communication behavior towards the talk about topics.
Survey questionnaire was administered to 140 respondents of the study to determine the degree of influence of the respondents' on the masa format radio programs True Love Conversation (TLC) and Wild Confessions. The data gathered from December 2012 to March 2013 were used with statistical method in order to tabulate, analyze, and evaluate.
The findings of the study revealed that the selected Mass Communication students listen frequently to TLC and Wild Confessions. Further, it was found out that the respondents were influenced by the programs True Love Conversation (TLC) and Wild Confessions with regard to their communication behavior especially on the way they talk and think.
Submitted to the University Library `04/24/2014 T-5240