Kapelipino / by Xena Marie A. Besa, Angelika M. Cumayas and Brenda May M. Reginales.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xvi, 72 pages : illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 658.8 B46 2019
- College of Economics, Management and Development Studies (CEMDS), Department of Management
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.8 B46 2019 (Browse shelf(Opens below)) | Link to resource | Room use only | EDP-583 | 00079447 |
Entrepreneurial Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management
BESA, XENA MARIE A., CUMAYAS, ANGELIKA M. and REGINALES, BRENDA MAY M., KAPELIFINO. Entrepreneurial Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, lndang, Cavite. June 2019. Adviser: Ms. Janice E. Paiton.
An Entrepreneurial Development Project product named Kapelifino operated for January 16, 2019 to April 21, 2019. Generally, the proponents decided to conduct the project to experience how to handle and to make the business profitable to use the skills and knowledge as a marketer. The project aimed to: 1) introduce and make coffee spread known to the market; 2) understand the process in producing and selling coffee spread; 3) determine the profitability and marketability of coffee spread business; and 4) analyze and apply necessary solutions to the problem that can be encountered during the operation of the business. The business was in form of partnership. The three proponents invested an initial capital of P 30,000.00. The members received equally divided tasks, activities and responsibilities.
Kapelifino generated a total sales of P 63,610.00 and a net profit of P 12,281. 06. For the three months operation, the outcome of the financial performance of the Entrepreneurial Development Project measured through the financial ratios such as gross profit margin —significantly calculated is 39.24%, net profit margin —significantly calculated is 19.31%, return on investment —significantly calculated is 40.94% and return on assets —significantly calculated is 29.05%. During the operations, the entrepreneurs encountered some problems and were able to solve them. The proponents encountered the problem on how to prove from their proposal that the bakery store is their target market. As a solution, the entrepreneurs went to "pasalubong"stores in Tagaytay City and Amadeo to offer them the coffee spread. Luckily, the Maria's pasalubong store agreed in consignment of Kapelifino and Café Amadeo Cooperative Development bought and display the Kapelifino to their store shelf. Also, they had a consumer who complained about molds in the spread, so the members decided to get an advice from Ms. Elvira B. Perlado, the expert in food processing. She told the members to add one more teaspoon of the preservatives per bottle.
The entrepreneurs experienced the wrong choice in buying milk, the content of oil on the milk was too high and the extender used in cooking the spread is not appropriate that instead of making coffee spread, it turned into coffee jelly. The solution of the members is to remove the oil and they blended it to make coffee ice candy and sold it. The entrepreneurs also faced scarcity of bottles which were usually used to package the spread. As a solution, the members decided to choose something similar to the original size of bottle.
Submitted to the University Library September 03, 2019 EDP-583