Strategic sport communication / Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin.

By:

Pedersen, Paul Mark [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Champaign, IL : Human Kinetics, c2017Edition: Second editionDescription: xiii, 409 pages : illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781492525776 (hardcover)

Subject(s):

LOC classification:

GV713 P34 2017

Online resources:

Contents:

Part I Introducing sport communication -- Study of sport communication: revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Part II Examining the Strategic Sport Communication Model (SSCM) -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media: convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research -- Part III Addressing issues in sport communication -- Sociologist aspects of sport communication -- Legal issues in sport communication.

Summary: "Strategic sport communication, second edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight form the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. Using the industry-defining standard of the strategic sport communication model (SSCM), The text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. The second edition includes the following enhancements: A new, expanded chapter titled integrated marketing communication in sport allows students to explore modern marketing strategy. Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends “Sport communication at work” sidebars and “Profile of a sport communicator” features apply topics and theoretical concepts to real world situations. Key terms learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. And expanded ancillary package provides tools for instructors to use in course preparation and presentation."--Book cover

List(s) this item appears in: Print Books 2022

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS GV713 P34 2017 (Browse shelf(Opens below))		Room use only	78202		00079148

Includes bibliographical references and index.

"Strategic sport communication, second edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight form the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Using the industry-defining standard of the strategic sport communication model (SSCM),
The text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support.
The second edition includes the following enhancements:
A new, expanded chapter titled integrated marketing communication in sport allows students to explore modern marketing strategy.
Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends
“Sport communication at work” sidebars and “Profile of a sport communicator” features apply topics and theoretical concepts to real world situations.
Key terms learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused.
And expanded ancillary package provides tools for instructors to use in course preparation and presentation."--Book cover

Fund 164 CD Books International, Inc. Purchased 11/18/2020 78202 pnr PHP 6,194.40 2020-10-371A 2020-1-0324