Sales performance and promotional strategies of paradizoo theme park / by Paolo Oliver S. Paciente.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xii, 45 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.8 P11 2019
- College of Economics, Management and Development Studies (CEMDS), Department of Management
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.8 P11 2019 (Browse shelf(Opens below)) | Link to resource | Room use only | CS-574 | 00079604 |
Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management
PACIENTE, PAOLO OLIVER S, SALES PERFORMANCE AND PROMOTIONAL STRATEGIES OF PARADIZOO THEME PARK. An undergraduate Case Study. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. January 2019. Adviser: Tania Marie P. Melo.
The case study entitled Sales Performance and Promotional Strategies of Paradizoo Theme Park was conducted for 320 hours or equivalent to 40 days from September 24 to November 9, 2018 at KM. 63 Brgy. Panungyan Mendez, Cavite. The study aimed to describe the profile of the company; identify and describe the sales performance of the company for the past Years; identify and describe the promotional strategies of the company; identify the best tool for promotion of the company; analyze the sales performance and promotional strategies of the company using SWOT analysis; and recommend possible solutions to the problems.
The company’s sales performance is increasing every year. Paradizoo Theme Park management set a two percent increase for their sales, but when the year ended the total sales exceeded the two percent target of the company. Sales were generated from entrance fee, paradizoo café, farm frenzy, log cabin, bromeliad pavilion, orchid pavilion, and a pet cemetery. Most of the income generated area has a substantial increase year to year. The company used different promotional tools for them to increase their identity in the market to increase their sales. The promotional tools are: web page, fliers and leaflets, banners and posters, travelling agencies and middle man, and lastly online bookings. Paradizoo Theme Park managed to have a partnership in different travelling agencies like Kyle Travel and Tours, Palanca Travel and Tours, Biyahe Tayo Travel and Tours, etc. this travelling agencies brought a huge number of field trips from different schools in manila and other places. Paradizoo Theme Park gave a percentage and incentives for the effort of the travelling agencies and middle man. They are also in partnership with different booking sites like metro deal, dragon pay, traveloka, etc. The same with the travelling agencies and middle man the company also gives percentage and incentives for the online booking sites if they book a huge number of customers. Base on the company management the best promotional strategy that they have is using intermediaries, the company used intermediaries for them to reach the whole market for the zoo industry. The company also experienced a problem, the major problem that the company face since the first day of its operation is the weather condition especially the 2 rainy season, because the whole are is open field that is why if the rainy season comes the number of customer is decreasing.
Submitted to the University Library 05/02/2019 CS-574