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Marketing analysis of peanuts in selected towns of Cavite / by Carmelita M. Mayoc.

By:

Mayoc, Carmelita M [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 1999. Cavite State University- Main Campus,Description: 53 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 M45 1999

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: MAYOC, CARMEIJITA MURING. "Marketing Analysis of Peanut in Selected Towns of Cavite." Undergraduate Thesis, B.S. Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Nelia C. Cresino. This study was conducted in two selected towns of Cavite to determine the socio-economic characteristics of peanut farmers and buyers, the marketing cost and margin, the marketing efficiency and the problems in marketing peanut. A total of 150 respondents, 75 farmers and 75 buyers composed the samples of the study. Data were gathered through personal interviews from December 1998 to February 1999. The average age of the farmers was 53 years; majority were married and had attended formal education. Most of them were tenants and had been in peanut farming since their early years. At home, peanuts were sold either by pick-up or delivered method. Most farmers prefer to picked-up their produce to buyers. They practiced such as: method of sale, place of sale, unit in selling the product and mode of payment of buyers. The farmers incurred marketing costs as in transportation and labor cost amounted to an average ₱2. 00 per kgs. The problems mentioned by the farmers were fluctuating prices, low prices and low quality of products. The buyers had an average age of 33 years and had been in business for an average of 25 years. Some of the buyers who were classified into wholesalers, wholesaler-retailers and retailers were engaged in other type of business like farming and jeepney driving. Like the farmers these buyers practiced common practices in purchasing and marketing the product. The common practices were frequency of purchase, method of purchase and mode of payment as in purchasing. In marketing, practices were packing, storing and transporting which composed pre-sale practices. Method of sale, frequency of transaction, mode of payment and mode of transport composed the marketing practices. The cost incurred by producers P2.00. Buyers, specifically the wholesalers, incurred higher cost in transportation. Producers received the lowest price from wholesalers and the highest from the retailers. Retailer received the highest net marketing margin while the lowest was obtained by the wholesalers. Peanut marketing in efficient in terms of technological efficiencies because wastes and losses were reduced minimum and profit exceeded costs.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 M45 1999 (Browse shelf(Opens below))		Link to resource	Room use only	T-1957		00006324

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

MAYOC, CARMEIJITA MURING. "Marketing Analysis of Peanut in Selected Towns of Cavite." Undergraduate Thesis, B.S. Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Nelia C. Cresino.
This study was conducted in two selected towns of Cavite to determine the socio-economic characteristics of peanut farmers and buyers, the marketing cost and margin, the marketing efficiency and the problems in marketing peanut.
A total of 150 respondents, 75 farmers and 75 buyers composed the samples of the study. Data were gathered through personal interviews from December 1998 to February 1999.
The average age of the farmers was 53 years; majority were married and had attended formal education. Most of them were tenants and had been in peanut farming since their early years.
At home, peanuts were sold either by pick-up or delivered method. Most farmers prefer to picked-up their produce to buyers. They practiced such as: method of sale, place of sale, unit in selling the product and mode of payment of buyers. The farmers incurred marketing costs as in transportation and labor cost amounted to an average ₱2. 00 per kgs. The problems mentioned by the farmers were fluctuating prices, low prices and low quality of products.
The buyers had an average age of 33 years and had been in business for an average of 25 years. Some of the buyers who were classified into wholesalers, wholesaler-retailers and retailers were engaged in other type of business like farming and jeepney driving. Like the farmers these buyers practiced common practices in purchasing and marketing the product.
The common practices were frequency of purchase, method of purchase and mode of payment as in purchasing. In marketing, practices were packing, storing and transporting which composed pre-sale practices. Method of sale, frequency of transaction, mode of payment and mode of transport composed the marketing practices. The cost incurred by producers P2.00. Buyers, specifically the wholesalers, incurred higher cost in transportation. Producers received the lowest price from wholesalers and the highest from the retailers. Retailer received the highest net marketing margin while the lowest was obtained by the wholesalers.
Peanut marketing in efficient in terms of technological efficiencies because wastes and losses were reduced minimum and profit exceeded costs.

Submitted to the University Library 07/18/2007 T-1957