Ambata's Shell Station : Mangahan General Trias Cavite / by Christine M. Ambion.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 1998. Cavite State University- Main Campus,Description: 38 pages: illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658  Am1 1998
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: AMBION, CHRISTINE MARQUEZ. "AMBATA'S SHELL STATION-MANGGAHAN, GENERAL TRIAS, CAVITE" Undergraduate Field Study, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, 1998. Adviser : Ms. Lina C. Abogadie. A three-month field study was conducted at Ambata's Shell Station located at Governor Drive, Manggahan, General Trias, Cavite to apply the gained knowledge and skills in marketing in actual business situations. It aimed to present and analyze the performance and operation of the Shell station. The study concentrated on management, marketing and financial aspects of the business. Primary data were gathered through direct observations of activities, involvement in some of its operations and interviews with the manager and staff. After the evaluation of the business, it was found that the problems of the station include delayed payments from some of the regular customers, cash discrepancies in the sale of gasoline, and some complaints from the customers with regards to the quality of work in forecourt and service bays crew.
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Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658 Am1 1998 (Browse shelf(Opens below)) Link to resource Room use only FS-03 00005886

Field study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

AMBION, CHRISTINE MARQUEZ. "AMBATA'S SHELL STATION-MANGGAHAN, GENERAL TRIAS, CAVITE" Undergraduate Field Study, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, 1998. Adviser : Ms. Lina C. Abogadie.
A three-month field study was conducted at Ambata's Shell Station located at Governor Drive, Manggahan, General Trias, Cavite to apply the gained knowledge and skills in marketing in actual business situations. It aimed to present and analyze the performance and operation of the Shell station. The study concentrated on management, marketing and financial aspects of the business. Primary data were gathered through direct observations of activities, involvement in some of its operations and interviews with the manager and staff. After the evaluation of the business, it was found that the problems of the station include delayed payments from some of the regular customers, cash discrepancies in the sale of gasoline, and some complaints from the customers with regards to the quality of work in forecourt and service bays crew.

Submitted to the University Library 07/18/2007 FS-03

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