Caylabne Bay Resort, Ternate, Cavite / Jerardmark C. Jeciel.

Field study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS).

JECIEL, JERARDMARK CASTILLO, “Caylabne Bay Resort, Ternate, Cavite.” An Undergraduate Field Study, Bachelor of Science in Business Management, major in Marketing, Cavite State University, Indang, Cavite, April 2001. Adviser: Mrs. Ma. Corazon A. Buena.

A field study was conducted from October 10, 2000 to December 31, 2000 to expose the trainee to the different departments of Cablayne Bay Resort. It aimed to describe the practices of the different departments of Caylabne Bay Resort, provide necessary information about the operation of the firm and identify the different problems encountered in the management and operation of the firm and recommend feasible solutions to these problems.

The property, presently known as Caylabne Bay Resort, was formerly named Marbella Marina and was developed as the private resort of the Marcos family. It started operating as Caylabne Bay Resort on November 4, 1991. In 1991, Exchange Properties Resources Corporation subsequently changed the name of the resort to the original name of the cove, Caylabne meaning an abundance of rattan vines and named after the mountain and bay which surround the resort.

Unfair treatment by the Restaurant Manager of the Food and Beverage Service — E! Patio Restaurant was encountered. The restaurant manager was somewhat opposed to the idea of having a trainee in the restaurant. Also, the Senior Vice-President of Sales and Marketing of the resort had a high expectation regarding the ability to communicate with others and to adjust to the policies being implemented.

The last problem encountered in the Front Office Department was having misunderstanding with foreign guests like Koreans and Japanese because of their in ability to speak the English language.

A total of five hundred thirty six hours was utilized by working at the Housekeeping, Food and Beverage Production, Food and Beverage Service — El Patio Restaurant, Food and Beverage Banquet Service and Front Office Department. The assignments given were that of room attendant or room boy, cook helper, waiter, bellboy or messenger and receptionist.

As a result of the field study, knowledge in performing activities such as establishing better relationship with the employees was gained. To further improve of the performance of Caylabne Bay Resort, it is recommended that the management should supervise more and encourage all employees to work hard, to utilize their spare time to learn and to improve their income by providing excellent services to the resort’s clients.

Submitted to the University Library 10/07/2003 FS-223