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Marketing strategies of water refilling stations in selected areas of Cavite / by Aileen G. Angcaya.

By:

Angcaya, Aileen G [author]

Contributor(s):

Noceda, Rowena R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2004.Description: x, 39 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 An4 2004

Online resources:

Click here to view abstract and table of contents

Production credits:

College of Economics, Management and Developmental Studies (CEMDS)

Abstract: ANGCAYA, AILEEN GOMEZ, Marketing Strategies of Water Refilling Stations in Selected Areas of Cavite. BS Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena N. Noceda. The study was conducted in selected areas of Cavite namely: Tagaytay, Trece Martirez City, Tanza, Rosario, and Noveleta. Specifically, it aimed to describe the socio-economic characteristics of the respondents, Describe the profile of the water refilling stations, describe the marketing strategies and the level of income water refilling station’s and identify the problems encountered by the water refilling station’s in the implementations of marketing strategies. Frequency, count, mean, range, percentage, and ranking were used in the analysis of data. Chi=square test was also used to determine the relationship between selected marketing strategies and income of water refilling stations. Based on the results, the average age of the respondents was 38 years. Most of them were female, married, and college graduates. Seventy-five percent were registered as sole proprietors. Twenty-three percent were operated as a franchise while only two percent were operated with partners. Most of them invested P800.000 to P1, 500.00. Water refilling stations had been in the operation for 1 to 8 years with a monthly net income ranging from P6, 500 to P151, 000. One hundred percent of the respondents mentioned that water passed through the process of purification. The average service hour was 13 hours. The size offered mostly by the water refilling stations was five gallons with an average price of P40. The majority of the respondents (75%) priced their product based on the price of the competitors. The most common promotional tools were advertising through billboards, banners, and leaflets. Most of the respondents mentioned that their basis in choosing the site of the store was nearness to potential customers. Chi-square test showed that amount of capital investment and promotional tools had a significant effect on income. The frequently mentioned problems encountered by respondents were tough competition, high cost of facilities, and high distribution expense.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 An4 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2905		00006578

Thesis (Bachelor of Science in Business Management -- Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management and Developmental Studies (CEMDS)

ANGCAYA, AILEEN GOMEZ, Marketing Strategies of Water Refilling Stations in Selected Areas of Cavite. BS Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena N. Noceda.
The study was conducted in selected areas of Cavite namely: Tagaytay, Trece Martirez City, Tanza, Rosario, and Noveleta. Specifically, it aimed to describe the socio-economic characteristics of the respondents, Describe the profile of the water refilling stations, describe the marketing strategies and the level of income water refilling station’s and identify the problems encountered by the water refilling station’s in the implementations of marketing strategies.
Frequency, count, mean, range, percentage, and ranking were used in the analysis of data. Chi=square test was also used to determine the relationship between selected marketing strategies and income of water refilling stations. Based on the results, the average age of the respondents was 38 years. Most of them were female, married, and college graduates. Seventy-five percent were registered as sole proprietors. Twenty-three percent were operated as a franchise while only two percent were operated with partners. Most of them invested P800.000 to P1, 500.00. Water refilling stations had been in the operation for 1 to 8 years with a monthly net income ranging from P6, 500 to P151, 000. One hundred percent of the respondents mentioned that water passed through the process of purification. The average service hour was 13 hours. The size offered mostly by the water refilling stations was five gallons with an average price of P40. The majority of the respondents (75%) priced their product based on the price of the competitors. The most common promotional tools were advertising through billboards, banners, and leaflets. Most of the respondents mentioned that their basis in choosing the site of the store was nearness to potential customers.
Chi-square test showed that amount of capital investment and promotional tools had a significant effect on income. The frequently mentioned problems encountered by respondents were tough competition, high cost of facilities, and high distribution expense.

Submitted to the University Library 07/18/2007 T-2905