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Marketing strategies of Les Gants Philippines, Inc. / Rizaly S. Norcio.

By:

Norcio, Rizaly S [author]

Contributor(s):

Cubillo, Gilchor P [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1999. Cavite State University- Main Campus,Description: 34 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 N75 1999

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: NORCIO, RIZALY SANTOS, “Marketing Strategies of Les Gants Philippines, Inc.”, Undergraduate Case Study, Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 1999 Adviser: Mr. Gilchor P. Cubillo. A case study was conducted at Les Gants Phils., Inc., located at Langkaan, Dasmarinas, Cavite from November 1998 to January 1999. The general objective of the study was to learn and describe the organization’s marketing strategies relative to its product, price, place and promotional stance and to identify related problems that the company encountered. Data on the organization’s marketing strategies were gathered through personal interviews. Additional information were collected through secondary sources such as office records and files. Other valuable information were gathered through personal observation. Analysis of the compiled data was done using the descriptive method. Les Gants Phils. Inc., is an entirely export-oriented corporation. Years of its efficient business operation have placed its multinational concern in a very viable Position, hence, it is capable of dictating prices to its chosen market. Its operation in the Philippines provides needed jobs for compatriots thereby contributing to the growth of the country’s Gross Domestic Product (GDP). Given the above, one could well Say, that Les Gants Phils. Inc., does not need a sophisticated and expensive marketing program. Asa matter of fact, Les Gants Japan based holding firm is the one that urgently needs an effective marketing plan and / or strategy being the “sole” worldwide distributor of all the company’s produce. Still, Les Gants Phils. Inc., cannot run away from the need to develop and implement a strategic marketing program adapted to the local scene. Not necessarily to fend of competitors but rather to project a good corporate image, to develop influential rapport with the official and people of its host government, to facilitate efficient and reliable response to the many product market testing that it is continuously conducting, to be consistently updated about industry developments and to constantly hone its product innovation capability.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	658 N75 1999 (Browse shelf(Opens below))		Link to resource	Room use only	CS-282		00004619

Case study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

NORCIO, RIZALY SANTOS, “Marketing Strategies of Les Gants Philippines, Inc.”, Undergraduate Case Study, Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 1999 Adviser: Mr. Gilchor P. Cubillo.

A case study was conducted at Les Gants Phils., Inc., located at Langkaan, Dasmarinas, Cavite from November 1998 to January 1999. The general objective of the study was to learn and describe the organization’s marketing strategies relative to its product, price, place and promotional stance and to identify related problems that the company encountered.

Data on the organization’s marketing strategies were gathered through personal interviews. Additional information were collected through secondary sources such as office records and files. Other valuable information were gathered through personal observation. Analysis of the compiled data was done using the descriptive method.

Les Gants Phils. Inc., is an entirely export-oriented corporation. Years of its efficient business operation have placed its multinational concern in a very viable Position, hence, it is capable of dictating prices to its chosen market. Its operation in the Philippines provides needed jobs for compatriots thereby contributing to the growth of the country’s Gross Domestic Product (GDP).

Given the above, one could well Say, that Les Gants Phils. Inc., does not need a sophisticated and expensive marketing program. Asa matter of fact, Les Gants Japan based holding firm is the one that urgently needs an effective marketing plan and / or strategy being the “sole” worldwide distributor of all the company’s produce.

Still, Les Gants Phils. Inc., cannot run away from the need to develop and implement a strategic marketing program adapted to the local scene. Not necessarily to fend of competitors but rather to project a good corporate image, to develop influential rapport with the official and people of its host government, to facilitate efficient and reliable response to the many product market testing that it is continuously conducting, to be consistently updated about industry developments and to constantly hone its product innovation capability.

Submitted to the University Library 02/04/2000 CS-