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MBJ's burger / by Myra E. Sevilla, Bernardo D. Ronario, Jean C. Salamatin.

By:

Sevilla, Myra E [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2002. Cavite State University- Main Campus,Description: xx, 68 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 Se8 2002

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SEVILLA, MYRA ESPONILLA, RONARIO, BERNARDO DIMAS AND SALAMATIN, JEAN CALOSA, MBJ’s Burger Enterprise Development Project. Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, April 2002. .Adviser. Dr Nelia C. Cresino. The entrepreneurial development project, MBJ’s Burger product was conducted from September 17 to February 17, 2002 at Luksuhin, Alfonso, Cavite primarily to provide the students the chance to apply gained knowledge in business management to actual situation by putting up a business while studying. It also evaluated the profitability of burger product, identify different marketing strategies to be utilized and identify the different characteristics of a burger product. Production once a day but more burger product was produced last Christmas and New Year of higher demand. Burger patties was directly sold at P5.00 for each patty to contact buyers. The project gained a net profit P113.00 in the six months operation. The authors identified some problems in the production and marketing of burger product. The major problems encountered by MBJ’s Burger were lack of buyers and unavailability of transportation during delivery of the product . These greatly affected the operation of the business. In order to solve these problems, the producer of burger product canvassed other buyers by the product. The authors conducted-buyer value survey in order to get buyers by the product preferences on the product burger sandwich in burger patties. The authors considered delivery of order as market strategy. The income statement of the enterprise shows the total sales of 237,800.00. and a net income of 2113.00.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658 Se8 2002 (Browse shelf(Opens below))		Link to resource	Room use only	EDP-120		00005079

Enterprise development project (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SEVILLA, MYRA ESPONILLA, RONARIO, BERNARDO DIMAS AND SALAMATIN, JEAN CALOSA, MBJ’s Burger Enterprise Development Project. Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, April 2002. .Adviser. Dr Nelia C. Cresino.

The entrepreneurial development project, MBJ’s Burger product was conducted from September 17 to February 17, 2002 at Luksuhin, Alfonso, Cavite primarily to provide the students the chance to apply gained knowledge in business management to actual situation by putting up a business while studying. It also evaluated the profitability of burger product, identify different marketing strategies to be utilized and identify the different characteristics of a burger product.

Production once a day but more burger product was produced last Christmas and New Year of higher demand. Burger patties was directly sold at P5.00 for each patty to contact buyers. The project gained a net profit P113.00 in the six months operation.

The authors identified some problems in the production and marketing of burger product. The major problems encountered by MBJ’s Burger were lack of buyers and unavailability of transportation during delivery of the product . These greatly affected the operation of the business. In order to solve these problems, the producer of burger product canvassed other buyers by the product. The authors conducted-buyer value survey in order to get buyers by the product preferences on the product burger sandwich in burger patties. The authors considered delivery of order as market strategy.

The income statement of the enterprise shows the total sales of 237,800.00. and a net income of 2113.00.

Submitted to the University Library 05/27/2002 EDP-120