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Sales analysis of Nissan Westage Alabang / by Nashville Cristi T. Salazar.

By:

Salazar, Nashville Cristi T [author]

Contributor(s):

Cueno, Gener T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2014.Description: xii, 70 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.81 Sa3 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SALAZAR, NASHVILLE CRISTI T. Sales Analysis of Nissan Westgate Alabang. Undergraduate Case Study, Bachelor of Science in Business Management, major in Financial Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Gener T. Cueno. The study was conducted to analyze the sales and sales growth of Nissan Westgate Alabang. Specifically, it aimed to: (l) describe sales and sales growth of Nissan Westgate Alabang from 2009 to 2012; (2) analyze the sales performance of Nissan Westgate Alabang from January 2009 to August 2013 based on sales target; (3) analyze the performance of the company by using the following financial ratios: return on sales, number of days sales uncollected, operating ratio, and gross profit margin; (4) determine the sales contribution of Nissan Westgate Alabang to its mother company, Teta Sales Service Inc. from 2009 to 2012; (5) compare the sales data of Nissan Westgate Alabang with the industry from 2009 to 2012; (6) identify the problems related to sales encountered by the company; and (7) to suggest feasible solutions to sales-related problems encountered by the firm. Data and information about sales on the mentioned years were gathered through analyzing financial records of the company from 2009 to 2013. Important factors affecting their sales were gathered through observation and consultation with the sales manager and assistant general manager of the firm. The author also used books, magazines, Intemet, and other sources for the enhancement of the study. The four-year period studied (2009 to 2012) revealed a negative sales growth which is mainly due to the more aggessive promotional campaigns of the firm's Competitors. In terms of sales performance compared to sales targets, the firm generally underperformed. While Nissan contributed a little less than half of the sales volume of its mother company, Tefra Sales, its sales contribution to the indusüy was very marginal. Despite its marginal sales at the industry level, Nissan performed better in return on sales, number of days sales uncollected, and operating ratio.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.81 Sa3 2014 (Browse shelf(Opens below))		Link to resource	Room use only	CS-460		00008887

Case Study (BS Business Management--Financial Management) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SALAZAR, NASHVILLE CRISTI T. Sales Analysis of Nissan Westgate Alabang. Undergraduate Case Study, Bachelor of Science in Business Management, major in Financial Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Gener T. Cueno.

The study was conducted to analyze the sales and sales growth of Nissan Westgate Alabang. Specifically, it aimed to: (l) describe sales and sales growth of Nissan Westgate Alabang from 2009 to 2012; (2) analyze the sales performance of Nissan Westgate Alabang from January 2009 to August 2013 based on sales target; (3) analyze the performance of the company by using the following financial ratios: return on sales, number of days sales uncollected, operating ratio, and gross profit margin; (4) determine the sales contribution of Nissan Westgate Alabang to its mother company, Teta Sales Service Inc. from 2009 to 2012; (5) compare the sales data of Nissan Westgate Alabang with the industry from 2009 to 2012; (6) identify the problems related to sales encountered by the company; and (7) to suggest feasible solutions to sales-related problems encountered by the firm.

Data and information about sales on the mentioned years were gathered through analyzing financial records of the company from 2009 to 2013. Important factors affecting their sales were gathered through observation and consultation with the sales manager and assistant general manager of the firm. The author also used books, magazines, Intemet, and other sources for the enhancement of the study.

The four-year period studied (2009 to 2012) revealed a negative sales growth which is mainly due to the more aggessive promotional campaigns of the firm's
Competitors. In terms of sales performance compared to sales targets, the firm generally underperformed. While Nissan contributed a little less than half of the sales volume of its mother company, Tefra Sales, its sales contribution to the indusüy was very marginal. Despite its marginal sales at the industry level, Nissan performed better in return on sales, number of days sales uncollected, and operating ratio.

Submitted to the University Library CS-460