Strategic management communication : for leaders / Robyn Walker, Center for Management Communication, Marshall School of Business, University of Southern California.

By:

Walker, Robyn [author]

Material type: Text

TextLanguage: English Publication details: Stamford, CT : Cengage, c2015.Edition: 3e [edition]Description: xvii, 408 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781133933755 (pbk.)

Other title:

Strategic management communication for leaders

Subject(s):

LOC classification:

HF5718 W15 2015

Contents:

Chapter 1 What is strategic communication? -- Part I: The Strategic process -- Chapter 2 Foundations of communication -- Chapter 3 Step one: identify the purposes of communication -- Chapter 4 Step two: Analyze the audience -- Chapter 5 Steps three and four: Consider the context and select a channel of communication -- Part II: Communication tactics for differing Channels and Contexts -- Chapter 6 Communicating in writing -- Chapter 7 Communicating in oral presentation and managing meetings -- Chapter 8 Preparing employment messages -- Chapter 9 Communicating with employees -- Chapter 10 Communicating in and leading teams -- Chapter 11 Strategic organizational communication -- Appendix A Model documents -- Appendix B Punctuation, sentence structure, and usage.

Summary: Strategic Management Communication for Leaders is based upon an alternative theoretical foundation that is grounded in theory but connects to communication in the world of business. This text shows you how various business courses are related--and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place. -- Back cover.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5718 W15 2015 (Browse shelf(Opens below))		Room use only	77402		00077602

Includes bibliographical references and index.

Strategic Management Communication for Leaders is based upon an alternative theoretical foundation that is grounded in theory but connects to communication in the world of business. This text shows you how various business courses are related--and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place. -- Back cover.

Fund 164 BELVIEW Co., Inc. Purchased November 07, 201 77402 N. E. Javier PHP 7195.50 2017-10-1153 ICS No.: 2017-1-0821